I was just at the "flagship" WA State Bellevue Apple Store (the only store in the state where you can try on an Apple Watch Edition), and my wife and I walked by an Apple rep informing one lady that the Apple Watch Edition pricing varied from $10,000 to $24,000. O...K... We were there to have my wife try on a Modern Buckle in stainless steel (only available on the 38mm). We asked for the small band to try on, and a different rep told me he "thought" the Modern Buckle were all small in the store. I took the Watch he was holding, flipped it over and showed him the "L" on the band - denoting LARGE. He told me he had no idea that identifier even existed on the bands.. How come these reps aren't being trained at all? It's truly appalling that you can be misled so badly about band sizes, and it would have been so easy for my wife to order the wrong band size based on what she was told in the store. Just.... so lame. Oh and to add to that - they have no clue when watches will be available in store, whether you can swap out bands in the store e.g. the small Modern Buckle for the medium without canceling the order and starting from scratch. Clueless. Now, this last part is definitely Apple's communication with the stores (or lack thereof), but it just feels like SUCH a wishy-washy retail environment regarding these Watches. It feels especially poor compared to any launch of any Apple product in the past, and I've been part of pretty much all of them. Anyway, there's my $0.02.