As I stated in a previous post I am working on a commercial website project. Now I'd like some opinions on which directions to go in. I'm working towards being a very clean and fast website with minimal fuss. The only media will be required media on the site, everything else will just be well laid out text in 100% valid XHTML / CSS, with a little PHP for handling logins etc. Does that sound like a reasonable idea? I have seen a resurgence in very minimalist websites that basically are just text, and I quite like them. They are very fast and easy to use and don't blind you with tons of flashy pictures and adverts. What is the general consensus on this issue?