It seems fair to say that
Apple’s MacBook Neo took the rest of the PC industry by surprise. Companies are used to competing on price and features with $1,000-and-up Apple laptops like the MacBook Air and MacBook Pro, but their $600 and $700 models usually come with cut corners and compromises that are more noticeable than the Neo’s. The CEO of Asus
admitted to being surprised by the laptop’s price (while simultaneously trying to downplay the Neo’s value);
a Microsoft-backed study comparing PCs to the MacBook Neo included several laptops that can’t compete with the Neo’s price unless they’re deeply discounted.
In the last couple of weeks, we’ve started to see a more intentional and targeted response to the MacBook Neo from PC makers. These mostly seem to revolve around
Intel’s low-end Core Series 3 processors, codenamed Wildcat Lake; while Intel’s last few generations of low-end chips have mostly been rebrands of older and less power-efficient parts, Wildcat Lake is a new purpose-built budget chip that benefits from Intel’s latest CPU and GPU architectures and its 18A manufacturing process. This should help these chips compete better with the Apple A18 Pro in the MacBook Neo.
arstechnica.com
