Look, The Verge clearly has some kind of source at Sonos. But Apple writing ads for Sonos? I think you underestimate how much is at stake for a publication like The Verge to say “Whatever we’re just going to write an ad for a tech company.” It would ruin their entire reputation; it would destroy livelihoods. Whatever they would get from Sonos, it wouldn’t be worth the risk. Not by a long shot.
Also: these are first-looks. It’s hard to criticize something when you’ve only heard a demo. So wait for the reviews. Then judge.
Listen to the latest episode of the Vergecast and you may agree with me.
The entire ‘leak’ thing was planned. And I call BS on a publication that had a problem with homepod being priced at 300 but don’t seem to have an issue with Sonos marketing speakers at 900 a pair to be used as discrete rears for an atmos setup. It’s a joke.