Sonos to Increase Prices Due to Tariffs

[MacRumors]

Sonos plans to raise prices for some of its products later this year because of tariff costs, the company said in its third fiscal quarter earnings presentation [PDF].

Sonos manufactures its devices in Vietnam and Malaysia, and the countries are facing tariffs of 20 percent and 19 percent, respectively. In the third fiscal quarter, tariffs cost Sonos $2.1 million, and the company estimated that costs would increase to $5 million in the fourth fiscal quarter of 2025. Sonos said that the estimate for 4Q 2025 reflects the prior 10 percent tariff rate on in-transit inventory that will arrive during the quarter, and future quarters "may differ."

To minimize the impact of tariffs, Sonos says that it will raise prices across its portfolio of products. Sonos also plans to invest in diversifying its geographic footprint to drive growth in the future.

Sonos did not outline which products will see price hikes, but said that the increases will come later in 2025.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Sonos to Increase Prices Due to Tariffs

 

[GizmoDVD]

Everyone will! We love to pay additional taxes!

 

[coachgq]

I like Sonos stuff. But man it’s expensive. I got rid of the full surround system and bought $400 worth of HomePods. Doesn’t it sound the same, nope! But I was able to double pay my mortgage the month I sold the sub, the arc and the Ones rear channels. But that Sonos set up was pretty awesome!

 

[Sheepish-Lord]

Sonos CEO ‘leaves’ after awful app and now this. Sonos isn’t good and/or big enough to pull this off as their stuff was already overpriced anyway.

 

[jz0309]

will they raise prices?
or is it a marketing ploy to stimulate sales in the short term?
and how many of the consumers buying Sonos products will know what they say in their earnings statement?

 

[Kkspire]

Great. Rich executives need to stop making money off of cheap labor in other countries.

 

[GizmoDVD]

will they raise prices?
or is it a marketing ploy to stimulate sales in the short term?
and how many of the consumers buying Sonos products will know what they say in their earnings statement?

They kind of have to, ya know, with tariffs and everything costing drastically more to do business.

 

[WilliApple]

Guess I won’t be buying from Sonos. Most tariff increases are out of greed because of the situation.

 

[itsthenewdc]

Great. Rich executives need to stop making money off of cheap labor in other countries.

Those rich executives will keep making more and more money year after year, because that's how capitalism is setup. Whether it's tariffs or higher labor costs, it'll ALWAYS be passed onto the consumer - unless you're Don Vultaggio of the Arizona Beverage Company.

 

[paulvee]

Great. Rich executives need to stop making money off of cheap labor in other countries.

Rich executives are sticking it to people in the United States, as well. Blanket statements have no nuance.

 

[GizmoDVD]

Guess I won’t be buying from Sonos. Most tariff increases are out of greed because of the situation.

Totally. Not because of tariffs costing them money to sell the product in the USA or source components with tariffs added on.

 

[TVreporter]

T-rump: We’re gonna bring back Fisher Electronics!! They should have never sold to Sanyo. Their audio was great now it’s the baddest ever produced!

 

[dominiongamma]

Is this winning ?

 

[ProbablyDylan]

I love paying more for products that are otherwise the same as they were previously. Surely the way we make America great is by emptying our own wallets for it!

 

[Zaft]

I always find it funny when people say “the tariff is payed by the importer, not by the consumer!”

who pays for the price increase?

Yea the consumer lol.

 

[airwalk331]

I've never met a sonos user who didn't have a ton of issues getting it to work consistently. Also never met a sonos user who was able to share control with friends who wanted to play audio from their device.

 

[GizmoDVD]

I hope we can get more price increase articles for companies not named Apple.

Like Nintendo? Xbox?

 

[CouldBeWorse]

Great. Rich executives need to stop making money off of cheap labor in other countries.

In many cases, there’s no alternative.

 

[currentinterest]

Trump figured out how to raise middle class taxes without passing a tax bill.

 

[danny1305]

I've never met a sonos user who didn't have a ton of issues getting it to work consistently. Also never met a sonos user who was able to share control with friends who wanted to play audio from their device.

You must not know many Sonos users then

 

[erihp]

What is all that banging???

Oh, the final nail in the coffin!
Bye Sonos!

 

[Flight Plan]

Those rich executives will keep making more and more money year after year, because that's how capitalism is setup. Whether it's tariffs or higher labor costs, it'll ALWAYS be passed onto the consumer - unless you're Don Vultaggio of the Arizona Beverage Company.

No, that's just not true. Capitalism's main tenet is that both sides of any transaction in a capitalist system perceive that they will benefit from the transaction. And so Capitalism is completely at-will.

I've never met a sonos user who didn't have a ton of issues getting it to work consistently. Also never met a sonos user who was able to share control with friends who wanted to play audio from their device.

...

You must not know many Sonos users then

You're right, he doesn't. I love my Sonos system, and I have not had any trouble with it.

What is all that banging???

Oh, the final nail in the coffin!
Bye Sonos!

Yeah, not likely.

Everybody says something is dead, but on and on it continues to go. I'm thinking of buying a Sonos soundbar and another speaker for the master bedroom. And a price increase won't stop me. Oh sure, I might buy sooner rather than wait for the increase to take effect. But if I miss it, I'll pay the increase whenever I am ready to buy.

 

[TheColtr]

Not to sound cynical but to announce it like this when they’re already in a bad position seems like they’re just trying to prompt some additional sales from people that might have been holding off.

 

[ignatius345]

Sonos CEO ‘leaves’ after awful app and now this. Sonos isn’t good and/or big enough to pull this off as their stuff was already overpriced anyway.

The particulars of Sonos are irrelevant. This is going to happen across the board, especially with smaller or less solid companies who can't absorb tariffs without raising prices.

 

[airwalk331]

No, that's just not true. Capitalism's main tenet is that both sides of any transaction in a capitalist system perceive that they will benefit from the transaction. And so Capitalism is completely at-will.

...

You're right, he doesn't. I love my Sonos system, and I have not had any trouble with it.

Yeah, not likely.

Everybody says something is dead, but on and on it continues to go. I'm thinking of buying a Sonos soundbar and another speaker for the master bedroom. And a price increase won't stop me. Oh sure, I might buy sooner rather than wait for the increase to take effect. But if I miss it, I'll pay the increase whenever I am ready to buy.

No need to get upset over it. It’s just a sound system. Glad you’re happy with it. I just don’t see the benefits whenever someone’s tried to show me there’s 🤷‍♂️