Sonos to Increase Prices Due to Tariffs

[airwalk331]

You must not know many Sonos users then

“Many” is subjective. But the ones I do know (maybe 3-4 households that are friends of mine) that do have them, complain incessantly about how expensive they are for the bumps they have with them.

Not something to be offended about. That’s just been my experience with them 🤷‍♂️. If it works for you and you enjoy it, that’s all that matters.

 

[mrr]

Get out your checkbook folks, this tariff stuff is gonna cost you a lot of money.

 

[macpro2000]

“Many” is subjective. But the ones I do know (maybe 3-4 households that are friends of mine) that do have them, complain incessantly about how expensive they are for the price they pay.

Not something to be offended about. That’s just been my experience with them 🤷‍♂️. If it works for you and you enjoy it, that’s all that matters.

The stuff looks good and works good. Just like Apple. You pay for good stuff. I have 20 Sonos Amps all attached to Bowers&Wilkins speakers and they sound incredible. Also have 5 Arc Ultras that sound great too. All were a piece of cake to set up.

 

[Plutonius]

Tariffs have some effect but lately, it seems like a convenient excuse for companies to raise their prices.

Of course the companies will lower their prices when the tariffs are reduced or go away /S .

 

[SAIRUS]

We need to pay for all that middle management we hired…that have no idea how our product functions…and we need to rehire the engineers back.

 

[Plutonius]

Get out your checkbook folks, this tariff stuff is gonna cost you a lot of money.

Only if you buy the product.

Everyone will be paying more money but the prices can not increase too much or people will stop buying the product.

Sonos is currently charging a premium for their products and I predict that sales will fall drastically if they increase their prices more than a small amount.

Like others have mentioned, it's probably Sonos trying to boost sales in the short run by threatening a price increase.

 

[bmark]

Sonos the most overrated audio equipment around!

 

[DBZmusicboy01]

Are we ••Great•• Again? 😒

 

[BenTrovato]

Only if you buy the product.

Everyone will be paying more money but the prices can not increase too much or people will stop buying the product.

Sonos is currently charging a premium for their products and I predict that sales will fall drastically if they increase their prices more than a small amount.

Like others have mentioned, it's probably Sonos trying to boost sales in the short run by threatening a price increase.

A lot of people seem to think companies are only raising prices because tariffs. It's the only reason. Nothing to do with poorly run businesses or slumping sales.

 

[Killerbob]

American is lying in the bed they made. Tariffs are ALWAYS a tax on the consumer. Sure it hurts the respective countries, but to think tariffs will ever prompt signicantly more home-based production is just insanity… insanity defined here as committing the same erroneous act over and over again, thinking there will be a different result.

 

[alfonsog]

I have all the Sonos products I'll ever need. I think Sonos and Apple could absorb all the tariffs without raising prices. Especially Apple worth 3 trillion. I'm all for building manufacturing here... the original Macintosh was made in the USA. 40 years ago they started moving everything to China and I expect it will take way less time to move it back.

 

[Killerbob]

I think Sonos and Apple could absorb all the tariffs without raising prices. Especially Apple worth 3 trillion. I'm all for building manufacturing here... the original Macintosh was made in the USA. 40 years ago they started moving everything to China and I expect it will take way less time to move it back.

Why? Why should any company absorb any tariffs? The success of the companies have nothing to do with this discussion, and no shareholder will ever agree to that.

The kind of cheap mass-manufacturing the Far East is known for, will never be a success in the US. In this game you can get cheap, you can get fast, and you can get quality - pick two! The cost of fintech manufacturing in the US is so high, and comes with such a high error rate, that even tariffs pale in comparison. All the “give in” to tariff pressure thus far have been to appease a certain petulant child…

 

[J.Dillinger]

I like Sonos stuff. But man it’s expensive. I got rid of the full surround system and bought $400 worth of HomePods. Doesn’t it sound the same, nope! But I was able to double pay my mortgage the month I sold the sub, the arc and the Ones rear channels. But that Sonos set up was pretty awesome!

Were you paying for the Sonos speakers over a payment plan?

 

[GizmoDVD]

I have all the Sonos products I'll ever need. I think Sonos and Apple could absorb all the tariffs without raising prices. Especially Apple worth 3 trillion. I'm all for building manufacturing here... the original Macintosh was made in the USA. 40 years ago they started moving everything to China and I expect it will take way less time to move it back.

Thank God you don’t give out financial advice for a living because that’s some terrible advice

 

[ItsASpider]

No, that's just not true. Capitalism's main tenet is that both sides of any transaction in a capitalist system perceive that they will benefit from the transaction. And so Capitalism is completely at-will.

You know how you often see people argue about implementing a socialist (or even communist) system and one of them says "there are only failed communist states" and the other argues that "no, there are only corrupt states who pretend to be communist"? Well, this is that, but actually happening. It's nice that the "main tenet" is that both parties benefit from the transaction, but a) that doesn't say how much they both benefit and b) this is inherently what capitalism incentivizes. Your main tenet can be 100% pure good, but that doesn't matter if other tenets pull the door wide open for abuse and downright corruption.

 

[ItsASpider]

I have all the Sonos products I'll ever need. I think Sonos and Apple could absorb all the tariffs without raising prices. Especially Apple worth 3 trillion. I'm all for building manufacturing here... the original Macintosh was made in the USA. 40 years ago they started moving everything to China and I expect it will take way less time to move it back.

It's practically impossible to "move it back". 40 years ago, manufacturing computers was a much less complex job and at that scale, resources where available in the USA. That's simply not the case today. The USA doesn't have the capacity to produce. Both in materials as well as in people.

 

[nnoble]

You voted for this illiterate baboon. Now you start paying extra for the **** show and worldwide vandalism. Brilliant.

 

[Velli]

I have all the Sonos products I'll ever need. I think Sonos and Apple could absorb all the tariffs without raising prices. Especially Apple worth 3 trillion. I'm all for building manufacturing here... the original Macintosh was made in the USA. 40 years ago they started moving everything to China and I expect it will take way less time to move it back.

If you’re never going to buy more Sonos products, your opinion on Sonos pricing is irrelevant.

Any company worth it’s salt sets the prices where they estimate they will earn the most money in the given situation. Tariffs lowers their margin, raising prices lowers sales.

So it’s not possible for a company to bring back the lost margin simply by raising prices. If it was, they would have set the prices higher in the first place. They can only re-calculate and make back as much as possible.

So the price increase will be less than the tariff. But they earn less money, the consumer pays more, the factory produces less. The only winner in this scenario is the billionaires that Trump is giving tax cuts to, and that is short term only because long term they will earn less to pay taxes from in the first place, because Trump made everyone poor.

 

[nnoble]

Are we ••Great•• Again? 😒

Again? When was the last time?

 

[shyam09]

Trump figured out how to raise middle class taxes without passing a tax bill.

Rich class: Tax credits + bailouts
Middle class: Taxed like a mofo to make rich richer
Poor class: aid/benefits ended to make rich richer

Anywhere else - people would revolt. But in America, we worship the rich because it's all gonna trickle down eventually.

 

[Godspeed8230]

I have all the Sonos products I'll ever need. I think Sonos and Apple could absorb all the tariffs without raising prices. Especially Apple worth 3 trillion. I'm all for building manufacturing here... the original Macintosh was made in the USA. 40 years ago they started moving everything to China and I expect it will take way less time to move it back.

Absolutely, because naturally every company is thrilled to uproot and relocate their entire global supply chain back to the U.S.—practically overnight, no less. It’s not like these operations took decades to build or rely on complex international networks or anything. And of course, Americans are excited to pay double/triple for everyday products. After all, your average American John and Joe Does have a mountain of disposable income just lying around anyway, right?

And let’s not forget the endless pool of skilled manufacturing workers just waiting around in the U.S., ready to jump into jobs that were offshored decades ago. I am sure @alfonsog is already sending his resume to Apple for one of those manufacturing jobs, aren't you?

Yep, this whole thing will be wrapped up in no time—definitely before the next administration or even Trump decides to flip the script entirely and send it all back overseas. Because, you know, Trump.

Totally realistic expectations all around.

 

[Hammerd]

Is this winning ?

This is what being tired of winning feels like

 

[laptech]

At the end of the day, it will not be US workers that will suffer, it will be the foreign workers that will suffer when owners are forced to close their company down because US customers are no longer buying their products due to price increases because of the tariffs. Company executives are deluded if they think they can keep raising prices to protect their profits. How quickly will we start seeing posts in here saying that Sonos is in financial trouble because customers are no longer buying their high priced products.

 

[Godspeed8230]

At the end of the day, it will not be US workers that will suffer, it will be the foreign workers that will suffer when owners are forced to close their company down because US customers are no longer buying their products due to price increases because of the tariffs. Company executives are deluded if they think they can keep raising prices to protect their profits. How quickly will we start seeing posts in here saying that Sonos is in financial trouble because customers are no longer buying their high priced products.

You do realize that there are customers and markets beyond the United States?

 

[Scott6666]

So it’s a tax. Gotta pay down the deficit somehow. I prefer this to higher income taxes. At least paying the tariff tax is a choice.