Ah yes, very sorry all. It is AAC, i had confused that with the AIFF.
As of November 11th all new Sony releases on iTunes will be delivered and made available for sale in the iTunes Plus format. What is iTunes Plus? iTunes Plus offers content in a higher quality (256 kbps as opposed to their standard 128 kpbs). There is no digital rights management (DRM), however, all files are still in the Apple proprietary AAC format, NOT MP3. So these files will not play on your phone, Zune, iRiver, etc.only an Apple product (e.g., iPhone, iPod, Nano). Other digital accounts like Amazon, Rhapsody, Walmart.com, and Zune have already been selling distributed content at 256-quality, without DRM but in the open MP3 format. These MP3s will play on all devices including iPods.
As of November 25th, the new Apple/Sony Music agreement is requiring all owned and distributed labels to provide digital booklets in a reader spread. This will be the new standard format.