http://www.tuaw.com/2010/03/24/sony-cuts-price-of-reader-pocket-edition-tries-to-duck-ipad/ Interesting to note that content is still in "question." Meaning - that while people will buy the iPad and (hopefully) have a kindle app. That as of right now, Apple still doesn't (appear to) have strong footing in regards to books. I'm sure that will come eventually. But as argued/discussed on here. For those just seeking JUST an eReader with price being a factor - there very well could be competition for the eReader market. Content selection is uber-important for those that are seeking an eReader replacement. So no - I am not talking about those that want MORE than just an eReader. But like I mentioned above - it would appear that the iPad will have/should have the Kindle app. Which means that (even) Apple knows that content is important. And if they can't provide it (yet) - it's better to have a delivery system vs the deals in place then to not have anything on the device at all.