I have read the forums and see this same issue arise for many other users. I see the same standard response: Computer Monitors look nothing like TV screens. HDV gets down converted to SD and wont look as sharp and crisp as HD. As if almost to say - we got what we have and thats the best. I just find it very hard to believe that with Apple up-selling us on very expensive computers that the end result is one step away from VHS quality! I have seen Weddings shot on SD cameras with SD tape that look almost like HD when played back on a SD DVD. How is it that I go from a gorgeous import in iMovie to a final product that looks like I have a $100.00 camera?