Some misconceptions here.
I'd like to address a couple of things here that are in error.
The trouble with this technology is, what exactly will they do with it?
1. More megapixels
We all know that more mexapixels do not mean better photos. The iPhone 4's camera was better than anything else on the market, even though it shot with less resolution.
More megapixels don't help if the rest of the camera system aren't up to it. However more pixels can be extremely useful if you maintain image quality. Note that this implies that pixels don't directly impact image quality, however in the long run you are far better off having the extra pixels to work with.
Optics and sensor size have a lot to do with image quality, whereas resolution actually has quite little to do with it, once you get above the 5 mp range. In truth, I sometimes wonder if my iPhone 4 took better pictures than my 4S.
Actually this is just wrong, the ability of a camera to resolve detail is very important. This is as much an issue of optics as it is sensor technology. However the more quality information you have to work with the better your pictures and the greater your flexibility with post processing.
2. Smaller cameras
Smaller cameras do not take better pictures. LARGER cameras take better pictures.
Nope! Larger cameras and there for larger optics do not assure you of higher quality. The fact of the matter is the larger the optics the harder it is to control aberrations and other issues that impact rendered images.
The bigger the sensor, the bigger the lens, generally speaking, the better your picture will be.
Bigger sensors can capture more light but that is only part of the equation. You still need a lens system that can resolve properly to take advantage of the sensors resolution.
I realize this is a gross oversimplification, but flat depth-of-field free images do not look natural, because our eyes do not work that way.
The lack of depth of field is a problem at the extreme short focal lengths of common digital cameras.
In nature, the animals with the best eyesight (especially at night) tend to have larger eyes. Making the camera smaller in the iPhone is not going to make it take better pictures. ...much the opposite.
Baloney, some of the best eyes out there are on birds.
3. Combine the two, sell more phones
Of course when combined - smaller phone form-factor and more megapixels, on paper, this will be very attractive for consumers. "Whoah! 13 megapixels!! Look how small it is! HAZ TO HAV!"
What is notable is that Apple has been able to avoid that marketing nonsense as they have dramatically improved the iPhones camera. Pixel count is a factor in those improvements, Apple just puts equal weight on other factors when integrating a camera. Call it balanced engineering if you will. As long as they continue to improve over all performance increasing pixels counts is a win.
The end result is no improvement whatsoever, unless they keep sensor size the same, or increase it - which I don't see happening. Making smaller things is cheaper. It's difficult to sell image quality because most people can't tell the difference.
Actually manufactures are continual linty improving what a small sensor can do. You angst is mis placed as Apple has improved the camera with every iPhone release, and likely will continue to do so. Also contrary to your statement Apple is directly selling the image quality of the iPhone as it has been highlighted many times in marketing materials.
In any event there is lots of upside potential in cell phone camera sensor technology. Very soon we should be seeing sensors built around quantipum dot technologies or other advancements that could easily double low light performance. Other technologies are also being developed to improve cell phone cameras. I suspect that your bigger is better bias isn't based on sound evaluation of the current state of the hardware nor where tech is going.
Think about this, if bigger was indeed better then how is that Apple has improved the camera in every iPhone release?