I got AppleTV+ for 3 months free trial with new iPhone a couple months ago. It expires in 2 weeks but I already canceled it for the future. It took me only 3 weeks to watch everything that was any good... Ted Lasso watched 1 episode... PUKE! AppleTV+ is a joke compared to my Netflix.... yes lots of garbage there too but 1000x more content and a lot of very good stuff.
That's an interesting tradeoff between them... I was shocked how ATV+ was cheaper, without ads vs. other SS (streaming services) on tiers
with ads. I myself redeemed my complimentary months of that and Apple Arcade about 3 weeks back. What I've seen thus far ain't too shabby, but yeah, the content available between them and other SS that are dedicated to streaming is as different as night and day*. FWIW, I welcome this change of pace. I like knowing that a few months from now, I can put ATV+ to rest. Probably join the scores of others who will subscribe one month a year when new programming and additional seasons of TV shows come out
Contrast that to Hulu and Disney+... I needed far more than a few months to get through everything. I had Hulu for a year, but with-ads, it ended up being miserable experience.
* I'm still annoyed how if you watch ATV+ through a web browser, you can put items into your "up next" feature (aka watch list), but you can only access them through the Apple TV app. There's also no search feature via browser. I just go to Google and type in "Apple TV+ [name of show]"
Slightly off top, but I called this about ten years ago, when everyone was hailing streaming as the TV-killer slash savior. I was like, yeah... you like it now, but are you gonna like it when everything fractures apart because of greed, and suddenly have to fork over the same amount you're paying now for TV in collective streaming subscriptions? Of course, as to be expected, it was a roll of the eyes and dismissal blah blah blah. But here we are. On the door step of exactly what I predicted. It won't be long before having a good-sized, old-fashioned Dish Network package (with HBO and all the extras) is actually cheaper than the sum of all the splintered streaming services.
Ah... progress.
While SS are getting more pricy and competition's gotten fierce in that arena, I myself will take SS over cable TV any day. I saw a comment on Reddit where Netflix will be going to $20 a month for their 4K tier. May as well just get cable TV.

I haven't checked up on cable TV prices in a long time, but I recall back in 2005, expanded cable TV was easily $60 a month. I highly doubt cable TV got more affordable since then. And what's worse is quality of programming has gone downhill. SyFy has a weird mishmash of some sci-fi stuff, but History Channel (CuriosityStream for $20
per year FTW!) isn't really about history anymore. MTV isn't really about music anymore. You don't really learn anything on The Learning Channel. Etc.
With SS being on demand, I can just watch stuff whenever I'd like to, and some preliminary research means I know that the SS will have some minimal amount of content I'd like to check out. If it gets bad, doing month-to-month means I can just quit. I've quit Hulu and Disney+, so I know firsthand that it's easy to do (they'll drag on a few extra pages of "are you sure you want to quit?", with Hulu informing you if you just want to pause for a month or more, you can do that, not get charged for those months not in use, while keeping the sub going)
As for things getting too pricey because there's so many of them:
1) It's kind of a shame that there are so many freaking services, but at least there are only a handful of major ones. I'd rather have this than too much consolidation, as less competition hasn't been that great for consumers.
2) See below...
Except no one gets every streaming service under the sun and if anyone is they are doing it wrong.
Yeah, rotating SS seems to be a foreign concept even this day in age. I know it's hard to do in some situations. Namely, if you're a family, living with roommates, or otherwise share your account with others in different residences. If you're by yourself, or perhaps one other person, you can plan out ahead of time "we'll do 3 months of Hulu, then have 2 months of Disney+, then switch to Netflix after and stay on that until I'm bored". It's much more of a hassle to plan all that out in a group.