- Aug 5, 2003
"TOKYO (Reuters) - Japan's Sony Corp. and Toshiba Corp. are in talks to develop a common standard for next-generation DVDs and end a fierce battle over formats that has been threatening to stifle the industry's growth.
Sony and Toshiba, heading rival groups, have waged a three-year battle to have their new technology standards adopted by the industry and gain pole position in the multi-billion dollar markets for DVD players, PC drives and optical disks.
While a final deal is still far from certain, both camps are well aware that a drawn-out fight would likely confuse consumers and hinder the industry's development, just like the famous spat between the VHS and Betamax video tape formats two decades ago."
Toshiba, for its part, has suggested using the HD DVD disc structure and employing Sony's multi-layer data-recording technology, the paper said.