Sony's Thoughts On the MacBook Air

Discussion in 'MacBook Pro' started by macjay, Jan 19, 2008.

  1. heatmiser macrumors 68020

    Joined:
    Dec 6, 2007
    #2
    Sounds reasonable. In particular, this bit's worth remembering:

    "Thinness is not the holy grail."
     
  2. trancepriest macrumors 6502

    trancepriest

    Joined:
    Nov 9, 2007
    Location:
    South Florida
    #3
    Obviously Apple didn't do any market research or they came out with a low end version only to get more people to upgrade to a firewire and 3g version later. Apple invented the firewire standard back in 1995... this is one of or the only mac computers not to have it. A big drawback considering how many consumers have DV cameras and how many pros need it. If you're buying one of these toys just for surfing the web and sending email.. well heck any PC is good enough for that. There goes editing the home movie while on vacation. There goes showing a video preview off your pro camera while on set are at a meeting. Heck there goes trying to connect to the internet when there is no wifi around. A business executive just missed out on a few million just because he couldn't find a free wifi spot.
     
  3. Catch macrumors 6502

    Joined:
    Sep 22, 2004
    Location:
    London, UK
    #4
    Surely you do not believe that? Apple probably even had focus groups on this project.

    Why would Sony of all companies talk up the MBA? Think about it for a bit...

    Do you guys remember the industry comments surrounding the iPhone?

    Regards,

    C
     
  4. trancepriest macrumors 6502

    trancepriest

    Joined:
    Nov 9, 2007
    Location:
    South Florida
    #5
    Sony reported that thinness was not the holy grail in their market research. Heck that's what this thread links to. Yup... just click on the original posters link and read. Heck i'll even post it for you once again.. considering I also posted the same thing in another thread:

    "Sony had a similiar vision for an ultraportable once, a carbon fiber notebook in 2004 called the X505 (above) that eschewed the optical and was 0.3 inches thick (compared to 0.16 of the Air) at its thinnest segment. It wasn't that well received, and research later pointed out that "Thinness is not the holy grail". Making something that thin and sexy cost it too much usability."

    [​IMG]
     
  5. Catch macrumors 6502

    Joined:
    Sep 22, 2004
    Location:
    London, UK
    #6
    I read your post the first time my friend. The thing that you miss is that since 2004 the usability has gone up with the progresses made in CPU et al.

    Also, if you read between the lines, marketing spin goes both ways...

    Regards,

    C
     
  6. beatzfreak macrumors 6502

    Joined:
    Jan 11, 2006
    Location:
    NYC
    #7
    Pro camera = MacBook Pro

    As for consumer DV cameras, just use the new 16G SDHC cards announced at CES and a card reader to edit home movies. 8G gets you 120 mins.
     
  7. trancepriest macrumors 6502

    trancepriest

    Joined:
    Nov 9, 2007
    Location:
    South Florida
    #8
    Pro camera does not equal MacBook Pro... where the heck you got that from? A MacBook/iBook can capture/edit movies off pro cameras. Pro/consumer cameras equal firewire... that's more like it. Why the heck would anyone want to purchase a new camera just so that they can edit the movies off their old cameras on a MBA... LOL. :D
     
  8. beatzfreak macrumors 6502

    Joined:
    Jan 11, 2006
    Location:
    NYC
    #9
    Who said anything about buying a new camera?
    My 3 year old camcorder can record to an SDHC memory card.

    This sounds like someone who would benefit more from a MacBook Pro.
     
  9. trancepriest macrumors 6502

    trancepriest

    Joined:
    Nov 9, 2007
    Location:
    South Florida
    #10
    Congratulations!
     
  10. beatzfreak macrumors 6502

    Joined:
    Jan 11, 2006
    Location:
    NYC
    #11
    Thanks.

    BTW, my camcorder uses USB to transfer movies.:D
     
  11. gkarris macrumors 604

    gkarris

    Joined:
    Dec 31, 2004
    Location:
    "No escape from Reality..."
    #12
    Sony's ultra-thins are usually around $3,000...
     

Share This Page