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In a recent update to its iOS app, popular streaming music platform Soundcloud added a subscription model into the service that will provide users with a few premium monthly upgrades on top of the discoverability and personalization previously offered.

As discovered by The Verge, the service is called "Soundcloud Go" and will run users $12.99 on a monthly basis if purchased through the App Store, with a free 30 day trial to test the waters beforehand. Outside of the iOS App Store, SoundCloud Go will cost $9.99/month.

New-SoundCloud-iPhone-app_1.jpg

The announcement has yet to be made official by Soundcloud, but in the version 4.0.0 update release notes, the company lists a few ways upgrading to the monthly subscription could benefit its users. These advantages include a bolstered track list, the ability to listen offline, and the removal of interspersed advertisements within playlists.
Upgrade to SoundCloud Go to:
- Play all tracks
Access a newly expanded catalog of everything from Grammy-winners to garage bands

- Listen offline
Listen to your favorite tracks anytime, anywhere, with or without a signal

- Go ad-free
Listen without any ad interruptions
Soundcloud Go joins a growing list of streaming music services on offer for users to choose from, most of which are available on iOS for $9.99 per month: Apple Music, Spotify Premium, and Tidal, among others. There are variations on monthly subscriptions when factoring in family plans and an upper-tier "Tidal HiFi" offering that promises better quality sound for $19.99/month, but for the most part SoundCloud Go will enter the streaming music market at the same level as its rivals.

SoundCloud can be downloaded from the App Store for free. [Direct Link]

Update: A previous version of this article stated the monthly cost of SoundCloud Go was $12.99 everywhere, but the company has confirmed that price is only due to the fee Apple charges for App Store subscriptions.

Article Link: Soundcloud's New $9.99 Streaming Service to Compete With Apple Music [Updated]
 

BlueCreek

macrumors 6502
Aug 28, 2014
280
444
$12.99 for a seriously lacking music library.

Edit: Now looking at the updated app, I cannot see any of these features or anyway of getting to 'Soundcloud Go'. Am I missing something?
 
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Zimmy68

macrumors 68000
Jul 23, 2008
1,899
1,349
I just don't get how these companies sit around and come up with this $12.99 price point.
That horse has left the barn. There are too many other options to survive with that.
You charge $2 - $5, people wouldn't think twice, but $13? Are you kidding me?
 
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Statusnone88

macrumors 68000
Jun 19, 2010
1,560
801
Another day, another low-brow, overpriced for what you get, music streaming service that most people won't subscribe to. Cool
 
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69Mustang

macrumors 604
Jan 7, 2014
7,868
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In between a rock and a hard place
Day late and a dollar short. $12.99 is a pretty dumb price point when $9.99 is the current high watermark for the most popular streaming services (Tidal doesn't count cuz I said popular:cool:). Moreover, for $2 more you can get a family plan with Apple Music or All Access (which includes YouTube Red).
 
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hlfway2anywhere

Cancelled
Jul 15, 2006
1,544
2,335
This announcement disappoints me as an apple customer. I don't care at all about the new streaming service but I think the price increase due to apples 30% is just an apple tax. It's a bit of a slap in the face to customers who don't know about apples policy or the ability to purchase a cheaper subscription outside the App Store and just reinforces the "everything *apple* costs more"
 
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Rogifan

macrumors Core
Nov 14, 2011
22,717
28,739
Should be priced at 9.99 same as Apple. Competition is good for everyone
It is if subscribed outside of App Store. Apple shouldn't be getting 30% of monthly subscription fees anyway. Apple isn't hosting the content so what is the 30% for? A commission for having access to the iOS install base? Does that warrant $3/mo for every subscription? I don't think so.
 
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Studioman

macrumors regular
Jun 17, 2015
135
194
This announcement disappoints me as an apple customer. I don't care at all about the new streaming service but I think the price increase due to apples 30% is just an apple tax. It's a bit of a slap in the face to customers who don't know about apples policy or the ability to purchase a cheaper subscription outside the App Store and just reinforces the "everything *apple* costs more"
You miss the point. If you want access to customers Apple has paid to market to and build the service as well as handle the credit card processing returns and customer service as well as be linked to their brand which increases your brands value, then you pay 30%. If you product and marketing is good enough to stand on its own, then market yourself, drive customers to your site and sign them up there. You can then offer a free app to access on the App Store. The reason companies offer in app purchase is because they know their customer acquisition cost are going to be much higher than 30% to get those same customers, especially for a new company or product. The bump in price is really a slap in the face from the merchant. Remember using the in app subscription model or purchase is optional. If it wasn't more profitable they would just go with their own site and not try to feed off Apples efforts.
 
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12vElectronics

macrumors 68040
Jul 19, 2013
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California
Lol no thanks. I have run into a lot of people who do use Sound Cloud but I doubt any of them will be subscribing. The only reason they were using soundcloud was because they're too cheap to pay for Apple Music or any of the other streaming services..
 
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69Mustang

macrumors 604
Jan 7, 2014
7,868
14,999
In between a rock and a hard place
It is if subscribed outside of App Store. Apple shouldn't be getting 30% of monthly subscription fees anyway. Apple isn't hosting the content so what is the 30% for? A commission for having access to the iOS install base? Does that warrant $3/mo for every subscription? I don't think so.
Agreed. I could even see an initial $3 fee and then $9.99 thereafter. I think that sucks as well, but it's a compromise that seems livable. Personally, I'd just subscribe outside the App Store and be done with it. It's no harder or less convenient.

Why anyone would have a reoccurring subscription through the App Store is beyond me. :confused:
 
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2457282

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Dec 6, 2012
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What one of these streaming services needs to do to entice me to one of these obscene monthly subscriptions is to give 5-10 songs of the user's choice per month permanently, even when the subscription runs out.
That could actually be something for folks like me that prefer to own over rent. Still, at over 20k songs in my library, my rate of purchase has slowed (partially because of the bonehead move by Apple to kill the radio feature preventing me from discovering anything new to purchase). But I like the idea and applaud you for the innovative thinking.
 
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Kaibelf

Suspended
Apr 29, 2009
2,445
7,441
Silicon Valley, CA
This announcement disappoints me as an apple customer. I don't care at all about the new streaming service but I think the price increase due to apples 30% is just an apple tax. It's a bit of a slap in the face to customers who don't know about apples policy or the ability to purchase a cheaper subscription outside the App Store and just reinforces the "everything *apple* costs more"

To be fair, it's not really Apple's job to provide a storefront for a direct competitor for free.
 
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