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Source: Apple to Announce New Products This Week

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Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week.

Apple-Logo-Spotlight.jpg

Bloomberg's Mark Gurman today reiterated that Apple is planning new iPad Pro, iPad Air, and MacBook Air models, along with new Magic Keyboard and Apple Pencil accessories for select iPads. Gurman believes that Apple is not planning to hold a traditional event to unveil these products, and instead plans to announce them "on its website" and with a "series of online videos and marketing campaigns" at some point in March or April.

The following announcements are expected in this March-April window:
  • Two new iPad Pro models with the M3 chip, OLED displays, a thinner enclosure, a landscape-oriented front camera, a redesigned rear camera bump and other design tweaks, and possibly MagSafe wireless charging
  • Two new iPad Air models with the M2 chip, including a first-ever 12.9-inch model
  • A new Magic Keyboard for the iPad Pro with a larger trackpad, a partially-aluminum enclosure, and other design tweaks
  • At least one new Apple Pencil
  • New 13-inch and 15-inch MacBook Air models with the M3 chip, and the laptops will likely gain support for Wi-Fi 6E and Bluetooth 5.3
  • A new color option for the iPhone 15 and iPhone 15 Plus has not been definitively rumored, but it is likely based on precedent
  • New color options for iPhone cases and Apple Watch bands
There have also been rumors about a new Apple TV and a HomePod with a screen launching in the first half of 2024, but it is unclear if these products are ready. There are also alleged CADs for a fourth-generation iPhone SE, but it is likewise unclear if that device is imminent, as 2025 has been a more widely rumored timeframe for it.

If this information from our previously-accurate source proves to be correct, keep an eye on the Apple Newsroom page for announcements this week.

Article Link: Source: Apple to Announce New Products This Week
 
Article Link
https://www.macrumors.com/2024/03/03/source-apple-product-announcements-this-week/
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Let's hope Apple doesn't drag out these updates like last year. So many products needs updates this year. If you look at last fall's Gurman's speculation he said a lot of this back in October 15th

A new entry-level iPad, iPad Air and iPad mini are all in development with faster chips, but I don’t believe updates of any significance are imminent. As I’ve reported before, new iPad Pro models with revamped designs, OLED displays, faster chips and redesigned Magic Keyboards won’t go on sale until next year.
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On the Mac side, I do have a status update on two M3-based lines: the next high-end MacBook Pros and new MacBook Airs. The 14-inch and 16-inch MacBook Pros with M3 Pro and M3 Max chips have reached the DVT stage — short for design validation test. That means the machines are nearing mass production. The progress suggests a consumer release between early and spring 2024, matching the previous year’s timing.
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The 14"/16" MBPs were announced 2 weeks later on 10/30 last year, so a lot of products he brought up today has been pending until 2024.
 
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iPad Pro please, launched with press release and 15 minute video:

11"+ and 13"+ OLED
Landscape camera
12 GB RAM base
256 GB base
Price the same as previous 256 GB model (effectively raising the base price)
New Magic Keyboard and New Smart Keyboard
New Pencil

If that happens, I'll buy an 11" iPad +/- keyboard in June, as part of the Back-To-School promotion.
 
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DBZmusicboy01 said:
Apple is dying :( for a lot of reasons.
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Apple isn’t dying but I’m slowly becoming disillusioned with their products. I absolutely will not be going to Android though.

I feel like they’re putting all of their eggs in the Vision Pro basket, and that doesn’t mean anything to me frankly.

They go a whole year without iPads and their first release in over a year is done by… press release?
 
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I'm so excited that it could be this week. I'm hoping MacRumors will keep an eye on shipping estimates for existing products, as that's always a key indication that something is coming imminently as well.
 
EugW said:
iPad Pro please, launched with press release and 15 minute video:

11"+ and 13"+ OLED
Landscape camera
12 GB RAM base
256 GB base
Price the same as previous 256 GB model (effectively raising the base price)
New Magic Keyboard and New Smart Keyboard
New Pencil

If that happens, I'll buy an 11" iPad +/- keyboard in June, as part of the Back-To-School promotion.
Click to expand...
Maybe they raise base storage to 256 GB and stay at their current prices ($899 and $1199), similarly to how they raised base price by increasing storage for the iPhone 15 Pro Max, but I wouldn’t be surprised if they raise prices an extra $100 to $999 and $1299, respectively.
 
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An apple pencil that changes colour to match whatever colour you’re drawing with would be cool. And could somehow change the nib resistance and texture feel of it with a menu in drawing apps. And an eraser on the back.
 
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