Space Black $100 premium

Discussion in 'Apple Watch' started by bniu, May 17, 2015.

  1. bniu macrumors 6502a

    Joined:
    Mar 21, 2010
    #1
    So what is it that makes the Space Black a $100 premium over the SS model? Is there something special done to the casing that increases the cost to manufacture it?
     
  2. Jordan921 macrumors 68040

    Jordan921

    Joined:
    Jul 7, 2010
    Location:
    Bay Area
    #2
    May have something to do with the black being DLC coated.
     
  3. dacreativeguy macrumors 68020

    Joined:
    Jan 27, 2007
    #3
    What does it matter? The normal SS link model is a $1000 version of a $350 dollar watch. You are paying for the Apple brand and they've decided that black is exclusive.
     
  4. starbot macrumors regular

    Joined:
    Jan 20, 2005
    #4
    Not buying that- check solid bands from other makes... they're far over $450 for the band.

    Not touching the watch body cost itself- that's a waste of time. And the R/D involved here for the first gen is orders of magnitude more than manual/automatic/Quartz watched.

    The coating probably does cost more. $3 max in quantity.

    Apple loves to charge $100 for tiny upgrades.. think 16 to 32gb on many recent iPhones/iPads.

     
  5. MaulRx Suspended

    Joined:
    Aug 27, 2012
    #5
    It's 100 more because A. It's a nice even number and B. Apple Says so.
     
  6. JayLenochiniMac macrumors G5

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    Nov 7, 2007
    Location:
    New Sanfrakota
    #6
    It's not like the black tax (as with the better spec'd blackbook) where it's the same material and cost but different color. The Space Black has DLC coating added to it so that's factored into the $100 premium (but not all of it obviously).

    Either way, a $100 premium is nothing if you're already paying $1000 so nobody is going to opt for standard SS link bracelet for cost reasons.
     
  7. Wishbrah macrumors regular

    Joined:
    Oct 20, 2013
    #7
    They have to coat the 100+ pieces of the link bracelet in a coating that is comparable to the sapphire screen.
     
  8. H3rman macrumors 6502

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    Apr 16, 2015
    #8
    That is how much extra Apple say it costs to look badass! :cool: hahaha
     
  9. starbot macrumors regular

    Joined:
    Jan 20, 2005
    #9
    You make it sounds like they paint each part with a toothpick.

    They dip it in a bath, similar to anodizing... they simply throw all the parts in a basket, dip it, assemble it.

     
  10. lchlch macrumors 6502a

    Joined:
    Mar 12, 2015
    #10
    That's inaccurate.

    I believe you need to spray on layers of coating in a vacuum chamber.
     
  11. Brian Y macrumors 68040

    Joined:
    Oct 21, 2012
    #11
    It might be $3 in materials.

    What about the cost of the R&D involved. How many things did they go through before they settled on DLC. How many tests did involve?

    What about the cost of machinery to apply the coating?

    What about patent licensing costs? (Yes, DLC is patented).

    It probably doesn't cost anywhere near $100 (Apple is a business, after all), but saying it costs $3 is a little ridiculous.
     
  12. JayLenochiniMac macrumors G5

    Joined:
    Nov 7, 2007
    Location:
    New Sanfrakota
    #12
    No different from Apple's charging $49 for the rubber band that likely costs them under $2 each.
     
  13. starbot macrumors regular

    Joined:
    Jan 20, 2005
    #13
    We recently did a project with a DLC coating. The added BOM cost was $3.64 for an assembly about twice as large as the link band, but quite similar in mechanics.

    Not sure what you're thinking in regard to licensing? Yes DLC is a product, by a company, however there is no licensing going on. Apple simply uses DLC's product, the coating. Where would licensing come in to play??

     
  14. lchlch macrumors 6502a

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    Mar 12, 2015
    #14
    Are you taking about dlc coating? Or are you just talking about a normal pvd coating?
     
  15. starbot macrumors regular

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    Jan 20, 2005
    #15
    We used an Oerlikon DLC, not a PVD coating.

     
  16. lchlch macrumors 6502a

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    Mar 12, 2015
    #16
    Thank you for the clarification and insight.
     

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