i just talked to one of there online chat support people and this is what happened:
[Rep] Hello, how may I help you?
[Visitor] hi, i saw in the now incolor page, there is a special edition iphone
[Visitor] what is supposed to be special about it?
[Rep] It is a special design option.
[Visitor] like a color or pattern?
[Rep] I'm sorry, I'm not allowed to provide any more specific information until it is released.
[Visitor] ok thanks!
[Rep] Thanks for contacting us. Please do not hesitate to contact us again if we can be of further assistance
[Rep] Hello, how may I help you?
[Visitor] hi, i saw in the now incolor page, there is a special edition iphone
[Visitor] what is supposed to be special about it?
[Rep] It is a special design option.
[Visitor] like a color or pattern?
[Rep] I'm sorry, I'm not allowed to provide any more specific information until it is released.
[Visitor] ok thanks!
[Rep] Thanks for contacting us. Please do not hesitate to contact us again if we can be of further assistance