It was overpriced, but a steep price drop so shortly after release was shocking. I suspect it has something to do with the launch of the Chromebook Pixel. The dates are too close for being just a coincidence. Apple seems to be more aware of the competition than ever.
It is just a coincidence. Why would Apple be afraid of a laptop that's running what is basically a glorified web browser? It makes no sense. Even now, you can read the reviews of the Chromebook Pixel to see if it is really making that much buzz.
Meanwhile, I don't see Apple bat an eye while the competition comes out with better hardwares than the MacBook Air.
They don't have to, and they're not trying to please everyone. But then there may be fierce competition from other laptop makers.
Apple may or may not drop the price of the 15" rMBP. But, when the new version gets released, there will be room for a price drop. One year later, retina displays and flash memory - likely the two more expensive elements of the laptop - will be cheaper than in June 2012.
Apple maintained the non-retina laptops in June 2012 probably because it felt the retina models were still too expensive to entirely replace the old line. If Apple plans to discontinue the non-retina models this time, then it may also choose to drop the prices of the retina ones, so they can replace the old line.
Chances are the old line will stick for another generation at least, seeing as it's already got a refresh by this February.
If Apple planned to discontinue the old line, then they should have dropped support for them by now. Prime example: the MacBook White was last updated in 2010. It wasn't updated in 2011, and then it was only discontinued by 2012.
So my guess is that at least the 15" unibody will stick around for a whole year. If Apple was dropping them, then the refresh in Feb 2013 should have excluded them.
No, that's not true. Apple does care about what its competitors do. Perhaps Apple under Steve Jobs didn't care too much, but Apple under Tim Cook does, and a lot. Here are some examples:
- iPhone 5 got a bigger screen (after several Android phones had screens much bigger than the iPhone 4/4S);
- an iPad mini was released (after several Android tablets with 7" displays hit the market);
- the fourth generation iPad was launched before the schedule (and with a release date near the Google Nexus 10);
- the price of the 13" rMBP was dropped (shortly before the Google Chromebook Pixel, with a similar display resolution, was released);
- the price of the MBA was dropped more than once (and it is now much more consistent with the pricing of Windows ultrabooks);
- a brand-new ad campaign of the iPhone 5 was launched (together with the release of Samsung Galaxy S4)
To me, that means keeping an eye on the competition.
Some things to take into account:
1) iPhone 5 still runs on 1GB of RAM. Competition has 2GB. iPhone 5 still runs on dual-core chip. Competition now has quad-core and even octo-core chips. iPhone 5 still has the same 8MP camera as iPhone 4S. The competition now has a 13MP camera. Also 4" isn't an aggressive push. The Galaxy S4 is 5". That's aggressive.
2) iPad Mini would have been approved by Steve Jobs. It's not 7" (it's more like 8"), and it's still the same form factor as the original iPad. Just with much smaller bezels.
3) The 4th generation iPad was launched in order to unify Lightning connector, nothing more. You're reading too much into it. If they were serious about it, they would have redesigned the thing as well.
4) Like I said, the 13" rMBP had its price dropped because of the February refresh, which has happened... every other year before. It's a usual ritual for Apple. The Chromebook Pixel being released near February is just coincidental.
5) The price of the MBA wasn't dropped. It has remained the same since forever. Apple is just upgrading its base specs.
6) Apple changes the ad campaign of the iPhone 5 all the time. Same for the iPad. It doesn't necessarily mean they're looking at the competition.
Talking about which, they actually have always looked at the competition. Steve always plugged remarks about the competition into his presentations. It's not like Tim Cook is doing more of it. And I'd think they'd do a lot more than this if they were feeling threatened by the competition.
The MacBook Air was not yet upgraded, but Apple will certainly release a new design this year or next year.
Or they'll just upgrade its internals like always. I don't see why they have to redesign it so often. The last time they redesigned it was less than 3 years ago. They usually redesign products on a 4-year basis.
The 15" rMBP is selling well, but less than it was some months ago. People who were eager for such a premium laptop already bought theirs. If you look at the Amazon.com ranking, the 15" rMBP is currently one of the worst-selling Mac laptops.
Amazon.com isn't the only place where you can buy rMBP, though, so its ranking is not reflective of actual sales at all.
And if the rMBP 15" wasn't selling well, Apple would have dropped its price by February just like with the 13". Why wait until a few months later?
After the release of Haswell, there will be more 15" laptops with screens with similar display resolutions. They may turn out to be cheaper than the 15" rMBP. Of course these laptops will steal away some of the shine of the 15" rMBP. It is the king of laptops now, and it has been for the last nine months, but one day this kingdom will come to an end. Sales will decline. They always do.
Yeah, but again, you're just wishing for a price drop like with the 13". We both know how that turned out.
There is a US$ 500 price difference between the high-end 13" rMBP and the low-end 15" rMBP. It just doesn't make business sense, and it's not consistent with Apple's pricing.
Except there is a $1799 15" unibody MacBook sandwiched in between.
Also Apple's pricing tier doesn't have to be consistent as long as they sell things. Note: rMBP 13" initial pricing.
Again, just because they dropped the price of one computer doesn't mean they have to drop the price of the other as well.
May or may not happen. I don't think cannibalizing sales of MBA will matter much here. It will also depend on whether Apple plans to redesign the MBA this year or next year.
Now you're just being unreasonable. Sorry...
But... $1399 for a 13" MBA with a slower processor, 4GB RAM, 256GB SSD vs $100 more for a 13" rMBP with a significantly better screen, significantly better processor, 8GB RAM, and the same 256GB SSD doesn't make sense. And I think it would matter because it makes Apple's pricing tiers too much of a joke. It may not be consistent, but I think that it makes some sense at the very least.
In fact, I'm very disappointed at Intel. But Intel is marketing these power-saving capabilities too aggressively. I wouldn't rule out a boost in battery life. You may be skeptical about it, but I don't think you should completely rule it out like you're apparently doing.
I'm completely ruling it out because there's no indication of better power consumption. I'm only seeing increased TDP.
And despite what people may like to argue, TDP is a measure of power consumption... to some extent.
This is exactly why the MBP 13" 2010 and MBP 13" 2011 don't seem to look much different in terms of battery longevity even though Sandy Bridge was supposed to be very power efficient over good ol' Core 2...
Haswell is supposed to consume less energy and heat less in normal usage conditions than Ivy Bridge, even though the TDP is higher at some models.
No, TDP is higher all across the board. At least that's true for desktop.
Like I said, this is a situation where you can't both have your cake and eat it.
I'll not discuss this with you. Haswell is not out yet, I don't know details about the architecture. And you don't know either, unless you have inside information (which you shouldn't be sharing in an Internet forum, anyway). We're just speculating, and you're totally right in saying that a higher TDP usually means more power consumption and heat. But, against all odds, Intel is making pretty big announcements saying that Haswell will represent a big leap in battery life, and less power consumption. I would just like to believe it, and I guess we'll have to wait to see.
Haswell desktop already got a sneak preview, plus I'm sure you'll see more of it soon as June is almost upon us.
The problem here is this... the architecture obviously is much more efficient, but Intel is also increasing graphics performance (significantly) and CPU on top of that efficiency.
Now if we were talking about the same performance profile, then sure, I can see how battery life will improve, but... I don't see how you can have significantly increased performance and battery life all in one package across the board. That's like saying they somehow boosted efficiency to the point where it's still more efficient than the old model while running significantly faster.
I'm just speculating, but as with the time when we were discussing the 13" rMBP... I'm basing these on factual information and calculations. Not on fiction. I'd like to blindly believe in good faith from Intel as well, but... I'm sure you know as well as I do that Intel hasn't been reliable with information as of late.
Apple was supposed to roll 10.9 this year, as it moved towards a yearly upgrade of OS X.
Well, like I said, if they were going to release 10.9, then we should be hearing about that already.
And 10.9 or not doesn't take away the fact that there are indeed Radeon HD 7000 drivers in the operating system. AMD drivers are just like nVidia drivers. One driver works for all of their graphics cards. It's just a matter of which ones Apple will use. If the drivers are in there, then Apple must use them for something.
Then, again, Apple probably knew about the USB 3.0 glitch before Intel announced it to the public...
I don't think they would know about something like that so many months in advance that they'd have the time to plan a refresh and a price drop for their current products. It's not like they can just up and refresh their computers overnight.
I'd think they planned this as early as last year. Otherwise they wouldn't have enough time to order the chips from Intel to put into the February release.