It is just a coincidence. Why would Apple be afraid of a laptop that's running what is basically a glorified web browser? It makes no sense. Even now, you can read the reviews of the Chromebook Pixel to see if it is really making that much buzz.
Meanwhile, I don't see Apple bat an eye while the competition comes out with better hardwares than the MacBook Air.
When Apple released the last version of the MBA, in June 2012, nearly all ultrabooks had specifications that were inferior or, at best, similar to it. The only one that stood out in the crowd was probably the Asus Zenbook Prime, because it featured an IPS screen with a 1920x1080 resolution. But putting a 1080p screen on the MBA is probably not the way Apple wants to do it; it will likely get a retina display sometime, and it was probably not yet for prime time back in June 2012.
Now, as of 2013, there are several ultrabooks which match or even surpass the MBA. Let's see what Apple will do.
Chances are the old line will stick for another generation at least, seeing as it's already got a refresh by this February.
I don't think so.
The old line didn't get a refresh in February. The higher-end 15" cMBP was discontinued but, apart from that, I only saw (minor) changes in the rMBP models. Did I lose something?
If Apple planned to discontinue the old line, then they should have dropped support for them by now. Prime example: the MacBook White was last updated in 2010. It wasn't updated in 2011, and then it was only discontinued by 2012.
I didn't know that. Well, perhaps Apple just stops updating and marketing the cMBP.
So my guess is that at least the 15" unibody will stick around for a whole year. If Apple was dropping them, then the refresh in Feb 2013 should have excluded them.
I don't know. Perhaps Apple feels that it should have a 15" option for those who can't afford paying US$ 2,199 for the rMBP. And perhaps it plans to discontinue the cMPB when it is able and/or willing to drop the prices of the rMBP. But, again, this is just a guess, and it's no better than yours. Apple's product launch strategies seem to me a bit confusing (to say the least) as of late. It's not following the pattern of the previous years.
Some things to take into account:
1) iPhone 5 still runs on 1GB of RAM. Competition has 2GB. iPhone 5 still runs on dual-core chip. Competition now has quad-core and even octo-core chips. iPhone 5 still has the same 8MP camera as iPhone 4S. The competition now has a 13MP camera. Also 4" isn't an aggressive push. The Galaxy S4 is 5". That's aggressive.
2) iPad Mini would have been approved by Steve Jobs. It's not 7" (it's more like 8"), and it's still the same form factor as the original iPad. Just with much smaller bezels.
3) The 4th generation iPad was launched in order to unify Lightning connector, nothing more. You're reading too much into it. If they were serious about it, they would have redesigned the thing as well.
4) Like I said, the 13" rMBP had its price dropped because of the February refresh, which has happened... every other year before. It's a usual ritual for Apple. The Chromebook Pixel being released near February is just coincidental.
5) The price of the MBA wasn't dropped. It has remained the same since forever. Apple is just upgrading its base specs.
6) Apple changes the ad campaign of the iPhone 5 all the time. Same for the iPad. It doesn't necessarily mean they're looking at the competition.
If I had to look at each of these facts in an isolated manner, I would agree with you. But it seems too much for me to swallow.
The ad change for the iPhone 5 is clearly towards the Galaxy S4, no doubt about it. It took the front page of Apple's website just as Samsung was unveiling its new top smartphone.
And the price of the MBA was dropped. The current design for the MBA was announced n October 2010. The prices were US$ 999 and US$ 1,199 for the 11"; and US$ 1,299 and US$ 1,599 for the 13". Now, the prices are US$ 999 and US$ 1,099 for the 11"; and US$ 1,199 and US$ 1,399 for the 13". There were price drops, and the last one was in February 2012, when the top range MBA dropped from US$ 1,499 to US$ 1,399.
Or they'll just upgrade its internals like always. I don't see why they have to redesign it so often. The last time they redesigned it was less than 3 years ago. They usually redesign products on a 4-year basis.
Yes, it was less than 3 years ago. But when the ULV Haswell processors are launched, 3 years would have passed already. The 1st gen MBA was redesigned in late 2010, about 2 years and a half following its original release, so a new redesign after 3 years is OK.
The MBP was redesigned after almost 4 years, but that doesn't happen with all the products. The iMac was redesigned in late 2012, after 3 years.
Amazon.com isn't the only place where you can buy rMBP, though, so its ranking is not reflective of actual sales at all.
That's for sure. But the 15" rMBP was much higher on Amazon.com rankings a few months ago.
And if the rMBP 15" wasn't selling well, Apple would have dropped its price by February just like with the 13". Why wait until a few months later?
Because the 15" rMBP is the only product of its type in the market today. No other laptop compares to it. I'm not saying the 15" rMBP is not selling well. It probably is selling well, especially if you consider that it's an expensive product. I'm just saying that it is probably one of the worst-selling Mac laptops, and that its sales have probably declined since launch.
Yeah, but again, you're just wishing for a price drop like with the 13". We both know how that turned out.
No, I'm not. Please don't take it to the personal level. I'm just looking at what I think it will be a trend. I may turn out to be wrong. I just don't care if Apple drops the price of the 15" rMBP or not, I'm not buying it anyway. I could also say that you are wishing that Apple doesn't drop the price of the 15" rMBP, so you can justify your investment in buying one after release. But I won't say that, and I wish you are not doing it, as it might bias your conclusions. Let's not take things personally. If you do take things this way, then I feel it won't be worth discussing it anymore.
Except there is a $1799 15" unibody MacBook sandwiched in between.
If Apple drops the 15" cMBP, which I think it plans to do, there will not be anything between them.
Also Apple's pricing tier doesn't have to be consistent as long as they sell things. Note: rMBP 13" initial pricing.
When Apple released the 13" rMBP, there were still laptops in a lower price range (the cMBP and the MBA). If you look at Apple's portfolio, there are options of products for every price you wish to pay.
Again, just because they dropped the price of one computer doesn't mean they have to drop the price of the other as well.
No, it really doesn't. But, again, it may happen. It's definitely a possibility.
As for the rest of the entry, I'll just post something later. I'm already late right now.