You seem to be forgetting the other half of your comment... ironically, the part that relates to my comment.
"(at least not when purchased from Apple
but also not that often when purchased from other resellers)" - manu chao
To be fair my original response to you ignores the half of your comment about purchases direct from Apple. Soooo double irony?

Apple doesn't normally discount or special offer their from their stores. With that, I'd agree. Apple products being discounted elsewhere and often? I think I provided enough examples in my first response.