Right now I have one appleid user for iCloud and iTunes/App Store. I've had it a long time and it is one of the .mac/.me ones that can't be changed. I have many iTunes purchases made under this id. I want to split things so my iCloud and iTunes use different appleids so I can then share the iTunes one. What is the way to this? Creating a new id for iCloud use involves hassle as does a new one for iTunes. If I create a new one for iCloud I have the changed email address problem. If a create a new one for iTunes that defeats the ability to share my existing content. Any advice from people who have done this is greatly appreciated.