Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I mean it is kind of a ******** policy. Apple should allow apps to redirect outside the App Store for sign up if they are gonna charge a premium for signing up within the app.

Tell you what.. how about I put a sign in your yard because millions of folks drive by your house daily, which advertises my business just next door, and refuse to pay you a cent. Bet you would take a dim view of that. Apple should be compensated for the use of their server, bandwidth and other items. Apple also allows developers to be paid for their software, WITHOUT having to buy a credit card machine, or setting up expensive back end transaction software.. That means if I create an app for 99 cents that a 100,000 people download, I get a check for 70% and don't have to do any of the work besides create the app. Seems pretty fair to me..

If Spotify wants to not pay Apple, keep it simple.. have a web site only that anyone with a Safari browser can go to, sign in and listen to their hearts content.
 
  • Like
Reactions: spinnyd
I think Apple's rules regarding non-promotion of competing payment mechanisms are completely fair. Presence of the app in the App Store is a major advertising for Spotify's business - and they should pay for that with 30% cut of revenue.

Apple doesn't restrict them in terms of functionality, and they even relaxed rules for Spotify - previously the rule was that the subscription price in App Store and outside App Store must be identical (so either 9.99 or 12.99 in both places), but now Apple allows companies to charge more via Apple Store so that companies won't lose revenue.

What Spotify wants is to distribute app for free (using Apple's infrastructure and publicity from the presence in App Store), and then get 100% of revenue - so a total loss for Apple.

P.S. I do think that 30% cut is too high though - I cannot imagine Apple's actual total expense being more than 10%. This has to come down.
 
  • Like
Reactions: Flipzide
This is now not fine. It is mathematically impossible for the store owner to compete with the landlord.
What about the option where the store owner makes better widgets that people prefer? Why didn't the store owner patent his widgets before the landlord got into the same business? Why can't the store owner vaguely mention that widgets are for sale in the back alley like another really successful store owner does in this same strip mall?
 
It's because it's true. Apple pays for server space for the App Store, Apple pays developers to continue updating the operating system, Apple pays people to approve apps, and all of those services make the App Store possible. We're supposed to believe Apple should offer all of that for free so Spotify can make money, especially for a service which Apple itself directly competes? It's not a pro-Apple response, it's a pro-"how to run a business" response.

We aren't talking about the hosting of the apps here or the approval process. We are talking about the price of subscriptions via the apple store versus outside directly on Spotify's website. Every Spotify user can subscribe outside of the app store. Spotify in this case was simply expressing dissatisfaction about having to charge 12.99 per month if letting users to subscribe through the app store to still make the same amount as non app store subs.

In my opinion this kind of stuff really just hurts the consumer because it reduces clarity on the most economical way to get the same service. It is actually pretty astounding the number of people that don't care about that.
 
  • Like
Reactions: ramonabynes
Apple runs parts of its business in a completely anticompetitive manner. Freezing competitors out is a case in point, so is an elaborate list of exotic approval rules. Those aspects need to be investigated and if supported by evidence, then prosecuted appropriately. Apple isn't above the law.
Yeah what's the deal here. Samsung should be selling Apple iPhones in all the Samsung stores, as should Microsoft and all other phone manufacturers. And while we at it why isn't the Chevy dealership selling Ford cars. And Mercedes should be selling BMW as well. Very anti competitive.
 
Apple runs parts of its business in a completely anticompetitive manner. Freezing competitors out is a case in point, so is an elaborate list of exotic approval rules. Those aspects need to be investigated and if supported by evidence, then prosecuted appropriately. Apple isn't above the law.

I don't know that what Apple doing is illegal- at all. The 30% cut is not illegal, nor is having some rules in place to prevent developers from trying to circumvent the commission.

What makes this situation unique for Spotify compared to other app developers is that Apple has a competing product. But that's not Apple's 'fault' either.

In the long run, if the developer community decides that Apple's app store is too restrictive or predatory somehow, they will be motivated to emphasize the Android store instead. So outside of a monopoly (which can be investigated and regulated), there is a process in the marketplace in which hopefully competition will drive everyone towards offering the best product or service for consumers.
 
I believe that Apple is unreasonable. 30% is a very significant cut. I understand that Apple must finance the App Store too, but the flat 30% rate is neither fair nor justified to developers, particularly when they force developers to use this transaction mechanism, and it also punishes oblivious customers who are not aware of this and purchase in the App Store. The 15% reduction after a year is a pitiful compensation and only rubs developers’ noses in it further. It is a dickish policy and Apple should stop doing it.

What do you think a reasonable profit margin for Apple to make on the App Store would be?

The estimates that I've seen put the profit margin of the iTunes Store in the single digits.
 
P.S. I do think that 30% cut is too high though - I cannot imagine Apple's actual total expense being more than 10%. This has to come down.

It already is. Keep your customer for a year? Drops to 15%.

And there are 200 different pricing options that Spotify can use. Is that not enough for them to get the terms they want?
 
Its a very interesting argument, and there are good points and bad points from both camps.

Wearing the Apple Hat:
It costs time and money to develop and provide the App store and App distribution network. Its entirely reasonable to expect that paid apps help pay for this via a portion of their purchase price.

To use the Brick and Mortor storefront analogy into play: Apple is the shopping mall. if you want to run a store in the shopping mall, and use real-estate, you have to pay for that. In return, the Shopping mall takes care of the hydro of the building, access to and from, parking, etc, etc.


Wearing Spotify hat:
After initial App download, Apple isn't involved in the Spotify application or delivery of streaming music. Why should they continue to require 30% of each and every months subscription fee? Apple is not involved in the delivery of content. Its not their network or bandwitdh and its no longer using the App store. Why should Spotify be required to continued to pay 30% of every single user's months subscriptions? Especially since with 30% taken off the top by Apple, There is absolutely no way of staying competitive in the streaming industry when Apple's own music streaming service isn't subjected to a 30% and can afford the 9.99 pricepoint

Excellent argument, since that you've presented both sides of the talk.

My point are these:

- Apple has its rules in place since day 1, Spotify has agreed to this for a very long time with its past/current version. If it no longer agrees, all it has to do is leave.
- Apple is not twisting anybody's arm, forcing them to use Apple Store. Spotify can build their own platform or use Android, which I suspect it will end up sueing Google for the same reason. And we will be back here discussing the same argument, part 2.
- Spotify is a free app, only its subscription makes money. So if Apple can't get any share of the subscriptions, it's basically building a free platform for its competitors to take money from its own customers. This platform cost Apple millions of dollars and years to build. It costs millions of dollars to continue supporing it. So no, Apple should not and will never allow iOS apps to make money on the side without being able to get a cut.
 
Spotify: Please supply to the "Court of Public Opinion" the break out of all profits directly attributed to the Apple ecosystem. Please include all subscriptions which were initiated from an Apple iPhone, iPad or Mac. Please include all shared ad revenue.

Then we can all make a more judicious ruling on your complaint.
 
  • Like
Reactions: iSRS
Oh boy, here we go again. Not only is Spotify wrong, but they cant even decide what their actual opinion is. They really need to sit down with everyone working at Spotify and come up with a consistent view point. A mere week or so ago Spotify said
"Nevertheless, Spotify recently said that Apple Music has helped, not hurt, its business. Since Apple Music launched on June 30, 2015, its European rival has grown at a faster pace than beforehand. Spotify has now surpassed Skype as the most lucrative European startup, with an estimated valuation of roughly $8.5 billion."It's great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own," Jonathan Forster, a vice president and one of its first employees, told Reuters in an interview.
"Since Apple Music started we've been growing quicker and adding more users than before."

Hmmm, a vp of Spotify has a pretty straight forward-pro Apple stance. Meanwhile over on the other side of the office........
Spotify's head of communications and public policy Jonathan Prince took the opportunity to lambaste Apple in a statement given to Recode.
"Apple has long used its control of iOS to squash competition in music, driving up the prices of its competitors, inappropriately forbidding us from telling our customers about lower prices, and giving itself unfair advantages across its platform through everything from the lock screen to Siri. You know there's something wrong when Apple makes more off a Spotify subscription than it does off an Apple Music subscription and doesn't share any of that with the music industry. They want to have their cake and eat everyone else's too."

HELLOOOOO!!!!!! Sounds like Spotify vp Jonathan Price needs to speak with Spotify's head of communications and public policy Jonathan Prince. They need to get their story straight.


Well the key thing here is Spotify chose to play in Apple's house. In a way this is like Google not wanting to be controlled by Microsoft so they developed their own OS, Browser, and what have you so that they can control their own destiny. As been said here earlier, if Spotify doesn't like it, take their ball and go play exclusively with Android especially if you don't want Apple getting a penny off you. I would also look into redesigning the iOS app so that their are no in-app purchases and try to do a better job advertising your website for subscription sign-ups. This would allow you to just sign into any app on any device to use your subscription.
 
We aren't talking about the hosting of the apps here or the approval process. We are talking about the price of subscriptions via the apple store versus outside directly on Spotify's website. Every Spotify user can subscribe outside of the app store. Spotify in this case was simply expressing dissatisfaction about having to charge 12.99 per month if letting users to subscribe through the app store to still make the same amount as non app store subs.

In my opinion this kind of stuff really just hurts the consumer because it reduces clarity on the most economical way to get the same service. It is actually pretty astounding the number of people that don't care about that.

I don't disagree with you. But I do feel there is a legitimate reason to have rules on promoting off-app subscriptions, otherwise everyone would try to circumvent Apple's cut. "Subscribe in-app for $10, or go to our web site and get it for only $8!"
 
I believe that Apple is unreasonable. 30% is a very significant cut. I understand that Apple must finance the App Store too, but the flat 30% rate is neither fair nor justified to developers, particularly when they force developers to use this transaction mechanism, and it also punishes oblivious customers who are not aware of this and purchase in the App Store. The 15% reduction after a year is a pitiful compensation and only rubs developers’ noses in it further. It is a dickish policy and Apple should stop doing it.


If you think App Store is unfair, I bet you dont know anything about retailers.

A typical strip piriton pill costs only $0.50 cost price but you need to pay at least $5 from the pharmacy or $10 from the doctor.

A typical new Adidas shoe costs $20 to make but you pay $120 - $160 at retailers.

Why don't you condemn physical retailers and ask them to stop doing it? You don't because retailers are paying rent, wages, interest, marketing and other costs.

Apple needs to pay its curators, software engineers, servers and data centres to maintain that app stores.

And Spotify has a choice, they can choose to leave the App Store. If you don't wish your product to be sold at Walmart, find Target, Costco or other retailers. Spotify has a choice and they should stop whining. Start their own app store, cut their price to 6.99 or offer their app for free. Spotify has a choice.
 
HAHAHA, the same crap they tried with Kindle. How did that work out? Microsoft should start charging Apple 30% for everything bought on iTunes on a Windows OS computer :rolleyes:
 
Its a very interesting argument, and there are good points and bad points from both camps.

Solid points and Apple seems to be trying to address this with their post-one-year reduction from 30% to 15% fee, but I agree that even that could be argued as excessive considering Apple doesn't have any costs (direct or indirect) associated to the actual content delivery.

Perhaps a more equitable (for both sides) solution would be to allow in-app purchase of monthly subscriptions, but Apple only takes their cut (be it 30%, 15% or whatever) for that first month to cover the cost of hosting the App in the Store and delivering it to the customer's iOS device. And the service could not offer a lower introductory price in order to "stiff" Apple. So Spotify would have to charge the same $9.99 for the first month as they do for the second and onwards months. You could also make a requirement that the service is not allowed to change their subscription price for in-app purchases for a period of a year. So if Spotify wanted to charge 99 cents, they would have to do so for the entire first year of a customer's service.
 
Last edited:
  • Like
Reactions: LordVic
Here is the real issue. Spotify is choosing it's timing pretty wisely. Elizabeth Warren is rumored to be on the short list for Hillary's VP. She is challenging Apple, Google and Amazon on different fronts, but for the same "monopolistic" reason, even though that isn't the case with any of these companies. Spotify thinks it can gain support because of what Warren is doing. Good luck.
 
Even I'm not a fan of Spotify but I'm with Spotify. Apple is monopolizing the Music market. Where is EU and US laws of competition which fined heavily on Microsoft and Google in the past.
How exactly?! Spotify has 30 million subscribers vs Apple's 10 million and besides that the AppStore is not the only platform to sell apps or offer the service...
 
Man I like my apple products as much as the next guy, but damn you fanboys are just ridiculous. To me, my phone is just a really small computer. So, let's say Apple starts telling you, that you can only buy software for your mac from their app store. Would you be cool with that? It seem to me that Apple is going way beyond what M$ got hit for with the anti-competitive lawsuit. I'm betting that will happen to Apple very soon.

Yes, I know the argument that the software is vetted .. blah-blah-blah. The same risks are there on a computer as a phone as a tablet. Just give me and the others who know the risks and how to avoid them the option to load software from wherever we want to. It's my device. I paid for it. I should be able to do with it as I please.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.