How is Apple a hardware company? Well, how about we look at that list you just made.6 out of the 7 Macs have Do Not Buy.
Displays: Do Not Buy
Apple TV: Caution
The only item consistently released over the last few years is the iPhone. And a slew of useless service products. Oh and Beats....wonderful Beats headphones.
Oh and Apple Watches, with loads of pretty bands that the team has worked so incredibly hard at. We've really got some great innovation in these pretty bands.
But please, continue to tell me how Apple makes hardware. I'll wait.
Do not buy 6 out of 7 Macs. Why? Because Apple is making new hardware.
Do not buy the display. Why? Because Apple is making a new one.
Caution for the Apple TV. Why? Because they are probably updating it with 4K.
For a company you are arguing doesn't make hardware anymore, they sure do have a lot of hardware about to come out...