Spotify Continues Strong Push Into Podcasts With Addition of BBC's Podcast Library

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 13, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Spotify today announced that listeners across the globe can now tune into the BBC's podcast catalog directly within the Spotify app, including "hundreds of programs across thousands of episodes." In the announcement, the company focuses on podcast listeners in the United Kingdom, but it appears that BBC podcasts on Spotify are also appearing for users in the United States and elsewhere outside of the U.K.

    The BBC podcasts on Spotify include shows from iPlayer Radio and BBC Sounds, covering numerous genres, which listeners can find in the Browse tab on Spotify. Podcast categories include Comedy, News and Politics, Educational, Sport and Recreation, Lifestyle and Health, Business and Technology, and Kids and Family.


    The company also recommended a few podcasts for users, including "Short Cuts," which centers on themes like "fear" and "magical realism" through the presentation of poetry, short stories, documentaries, and more. There's also "Desert Island Discs," in which host Kirsty Young asks guests to list the items they would take if they were stranded on an island.

    Prior to BBC, Spotify in May added NPR's catalog of podcasts to its app. The streaming company has been making a stronger push into podcasts since July 2017, when a report from Bloomberg claimed that Spotify was "coming after" Apple Podcasts. The company started by commissioning original podcasts about music in early 2017, and has now shifted to partnering with existing podcast creators to bolster its catalog of shows.

    With the addition of these content creators, Spotify's head of podcast partnerships for Europe, the Middle East, and Africa, James Cator, says that users "can now be assured of finding the perfect podcast for every moment and mood on Spotify."
    Apple rebranded iTunes Podcasts to "Apple Podcasts" in April 2017, and then at WWDC 2017 announced an overhauled podcasts app for iOS 11 that introduced changes for both listeners and podcasters. In iOS 12 this year, Apple Podcasts isn't expected to see much of a change, with beta discoveries so far limited to the introduction of custom durations for the Forward and Back options in the app.

    At the time of Bloomberg's article revealing Spotify's new podcast initiative, weekly podcast newsletter author Nick Quah wrote that Apple had the majority share of the podcast market at about 55 percent. Quah then pointed out that Spotify's large user base of free and paid users (now 180 million globally) presents it with "an opportunity to steal share from Apple."

    Article Link: Spotify Continues Strong Push Into Podcasts With Addition of BBC's Podcast Library
  2. Mike MA macrumors 68000

    Mike MA

    Sep 21, 2012
    Nice to see Apple Music and Spotify increasingly pushing each other to further improve their offerings. It’s the customers who benefit as long as there‘s competition around.
  3. 4jasontv, Aug 13, 2018
    Last edited: Aug 13, 2018

    4jasontv macrumors 65816

    Jul 31, 2011
    779A6A64-D522-4560-9161-8DA1D85D38B9.jpeg I never really cared much for Spotify’s Desktop UI, but I might give it a try now. The real kicker will be if my car auto-plays the same song every time I try and charge my phone as it did when Apple Music was installed.

    Edit: Never mind, I keep getting errors telling me they can not create a new account.
  4. arkitect macrumors 603


    Sep 5, 2005
    Bath, United Kingdom
    Very nice.
    Variety of content is always welcome.
  5. sidewinder3000 macrumors 6502a


    Jan 29, 2010
    The free tier of Spotify is a significant obstacle for Apple Music when it comes to increasing their market share. For selfish reasons I’d love Apple Music to become more ubiquitous, becasue it would make sharing music easier with more people. But I’m not sure how it will play out until Apple does something proactive to make Apple Music more enticing for average users.
  6. atoqir macrumors newbie

    Jan 31, 2018
    My dream streaming service:

    The Apple Music catalogue
    The Spotify discovery algorithms
    iCloud Music Library/Match
    Spotify Connect continuity
    Apple Music lyrics and videos
    webplayer (since iTunes is horrrrrrrrrrrrrrrible on PC)
  7. -Maxim- macrumors member

    Sep 8, 2011
    It's a pity that we can't listen to podcasts on Spotify via Spotify Connect. Only via AirPlay which uses too much battery for my taste.

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