Current model is ok for an indie developer or for a small company, as you give away 30% of the profit but don't have the hassle related to payments.
Companies like Netflix, Amazon and even Spotify should be able to get a private deal with Apple. Once the volume of purchases goes above a certain limit it would be reasonable to ask for a smaller fee instead of 30%. It isn't a good user experience to be forced to make the purchase outside the app to save money
Companies like Netflix, Amazon and even Spotify should be able to get a private deal with Apple. Once the volume of purchases goes above a certain limit it would be reasonable to ask for a smaller fee instead of 30%. It isn't a good user experience to be forced to make the purchase outside the app to save money