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Wait video podcasts?
Wasn’t that the thing the iPod 5G supported back in 2005? You would think that Apple must have had the market cornered by now...
 
i think Apple really missed the boat with the podcast platform. They are spending billions on tv shows and sort of missed the homegrown platform right in front of them. I'm sure someone there was fighting the fight but must have been sidelinded.

I am not sure you would want Apple to gatekeep podcasts like what Spotify is doing now (eg: make them exclusive to a specific app or device). But if Spotify makes inroads and show that they are able to convert enough Apple Music subscribers, Apple may feel inclined to respond in kind.

The end result may be something like what is happening to video streaming now. Having to subscribe to multiple platforms just to get the specific content you want.
 
Media content proprietary to one service and not in the form of an RSS feed is NOT a podcast.
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This should please the Joe Rogan fans for when he becomes a Spotify exclusive.

That had already been announced on Twitter.
 
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