I detest these "Only To New Customer" deals. A business should be valuing its existing customers like gold and give them the best deals. That is how we do it and it pays back with customer loyalty over the decades. Existing customers are our bread and butter, their regular purchases pay the bills and help us grow. They give us predictability in our production flow. New customers are nice but I don't give them a better deal my old customers. Old customers get the best deals.