No you're not understanding the business model. Once the game is in the hands of the B&M store, that store can sell it for one cent if they want to. I've purchased AAA games on launch day, at 50% off MSRP that way. So while Target and EA were selling the game for $60, I bought it for $30. That's competition. The store was literally selling at 1/2 off, to get my behind into their store instead of another store. That can not happen on iOS. I can't even sell my apps, that I wrote, for 1/2 off the Apple store price, as I cannot sell app store codes at any price. I can't advertise a subscription outside of the App store, in my app.