Sometimes operating in the red is OK if your growth is good.
The only problem is... their losses keep growing even as their subscriber numbers increase.
At this rate... a doubling of subscribers would also double their losses.
That's
not good.
Something drastic needs to happen... because doing the same thing is only making it worse.
At this rate Spotify WILL become the Netflix of music, and at that comparison is actually undervalued.
Spotify might be the "Netflix of music" in number of users. But even Netflix figured out how to make money.
Sure... it took a while for Netflix to become profitable. They started with mailing DVDs to people in the early days. But it certainly got their name out there and grew their userbase.
Then when they started streaming... they were basically reselling other people's content. And also continued to grow their userbase.
But today Netflix is a whole other company. An entertainment powerhouse. Maker of award-winning content.
Netflix became profitable as they expanded into other ventures. As the comment above states... Netflix isn't spending that much money on other people's stuff anymore. They make their own.
And it's working.
On the other hand... Spotify is basically doing the same thing they did since the beginning... streaming music.
And it's still a VERY expensive business since the licensing costs are astronomically high.
So as Spotify adds more users... it actually costs them
more money to keep these customers.
Like I said before... they need to try something else... since their current situation isn't improving.
Maybe Spotify needs to produce their
own content... so they don't have to give 70% of their revenue to someone else?
It worked for Netflix.
As a sidenote... it's weird to always compare Spotify to companies like Netflix or Amazon.
Simply saying... "
They weren't profitable... but look at them now!" doesn't mean the same will happen for Spotify.
Yes... Amazon didn't make money... and now they do. But look at what Amazon has done to get there.
They started selling books. Then added CDs and DVDs. Then they made it possible for 3rd-parties to sell on Amazon... with Amazon getting a small percentage of the sale. Then they started Amazon Web Services... again with Amazon getting a percentage. Then they launched Amazon Prime shipping... which made people more likely to buy stuff from Amazon so they get their cut.
And that was just in the first 10 years.
We haven't even discussed Kindle, Amazon TV Studios, etc...
My point is... Spotify is nothing like these other companies. They pay an incredible amount of money to the record labels for the "privilege" of losing money on it.
Adding more users doesn't help... they've been adding users since the beginning.
They lost money with 1 million users... and they lost money with 100 million users.
How do they solve this?