Carrier Sprint CEO: T-Mobile ETF offering is having "some impact" on Sprint

Discussion in 'iPhone' started by EbookReader, Feb 11, 2014.

  1. EbookReader macrumors 65816

    Joined:
    Apr 3, 2012
    #1
    http://www.fiercewireless.com/story...ctations-477000-new-subscribers-q4/2014-02-11

    T-Mobile only started the ETF offering in January 2014. And it probably got a boost from the Super Bowl ads.




    This is last year #:

    Sprint lost 2.285 million subscribers in 2013.
    T-Mobile gained 4.4 million subscribers in 2013.
     
  2. Apple Trees macrumors 6502

    Joined:
    May 28, 2013
    #2
    That's probably true. T-Mobile and Sprint cater to a similar demographic. Sprint and to a lesser extent, AT&T have been hurt the most by T-Mobile's Uncarrier stuff. Verizon is mostly unfazed as of right now.
     
  3. deeddawg macrumors 604

    Joined:
    Jun 14, 2010
    Location:
    US
    #3
    Officially perhaps, but in July 2013 I know some T-Mobile reps were offering on the order of $200 per line to bring a family plan over to TMO from AT&T. (I was actively considering moving over to TMO at the time)
     
  4. T5BRICK macrumors 604

    T5BRICK

    Joined:
    Aug 3, 2006
    Location:
    Oregon
    #4
    They aren't "unfazed," but they certainly haven't responded to T-Mobile in the same manner that AT&T and Sprint have.
     
  5. AutoUnion39 macrumors 601

    AutoUnion39

    Joined:
    Jun 21, 2010
    #5
    Sprint and TMobile cater to the same lower-class demographic, which is why Sprint has the highest porting ratio (to TMo) of any carrier.
     
  6. Retired Cat macrumors 65816

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    Jun 12, 2013
    #6

    Seems a bit elitist to say that ;-) I think that at least where TMo is concerned, their simple plan choices have appeal for those who don't need ATT or VZW levels of coverage. Why pay more for something one doesn't need?
     
  7. AutoUnion39 macrumors 601

    AutoUnion39

    Joined:
    Jun 21, 2010
    #7
    Hardly elitist. Demographics don't lie. TMo and Sprint (with their relaxed credit restrictions) go after a different customer than AT&T/VZW.
     

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