Sprint Family Plan Samsung Instinct Simply Everything Plan with unlimited Messages (text, pictures, video) and unlimited Data (web surfing, email, GPS Navigation, Sprint Music Premier, Sprint TX Premier, Blackberry Internet Service) Cost for 5 phone plan (1500 shared anytime minutes) $189.96 a month for 24 months $4559.04 (plus all the additional fees, taxes) Purchase Price for 5 Phones at 129.99 each $649.95 For a total cost over 2 years of $5208.99 (plus all the additional fees, taxes, etc.) The Instinct has voice control, MMS, video camera, EVDO Rev A, Sprint TV, and even GPS with an actual car navigation app, realtime traffic routing, and voice directions. Not to mention the ability to swap in different 8GB cards and change batteries AT&T Family Plan Purchase Price for 5 iPhones at 199 each $995 For 1400 shared minutes a month, the basic cost will be $119/mo (5 iPhones) for Unlimited sms an additional $30/mo and for the data service for 5 iPhones an extra $150/mo plus all the additional fees, taxes, tariffs, etc. Cost for 5 iPhone plan (1400 shared anytime minutes) $299 a month for 24 months $7176 (plus all the additional fees, taxes) For a total cost over 2 years of $8,171 (plus all the additional fees, taxes, etc.) Or almost $3,000 more for the 5 phone family iPhone plan (plus the taxes and fees which will run more as the monthly plan is more). I believe the iPhone is a better product, the apps will be great but I dont think it will be worth that much more over 2 years, what am I missing?