this is basically NOTHING.
I worked out 2-year price comparisons for buying out-right, buying on contract, and buying with Lease-style plans. They all came within a few bucks for a 2-year period. after the 2-year period the price was just service.
buy on contract and you pay extra per month. buy on "lease-style-monthly payments" and you get a line discount but then you pay each month...pennies difference between the two. Buy outright and you pay all up front WITH taxes and then lower bills each month BUT all three end up being about the same for the consumer.
So, WHY are the companies doing this setup? people don't like the idea of "contracts" the idea of an early termination. so along the way they came up with "contract-free" service/payments. the consumers felt better but the price is still the same. NOW, a Company LOVES knowing they are getting a monthly payment from a consumer....SUBSCRIPTION. the idea behind 2-year contract is some people will still hold onto their phone after the 2 years and that means the phones are "older" and people aren't using as much data. With a Subscription plan consumers are used to paying that extra fee to buy the phone each month and when a new phone comes out, they Company tells the Consumer they really should just upgrade, it'll be the same price they are paying now, no increase. the Consumer believes this and then with all the new Phone Specs, they use more data...and the Company gladly sells them a higher plan.
I worked out 2-year price comparisons for buying out-right, buying on contract, and buying with Lease-style plans. They all came within a few bucks for a 2-year period. after the 2-year period the price was just service.
buy on contract and you pay extra per month. buy on "lease-style-monthly payments" and you get a line discount but then you pay each month...pennies difference between the two. Buy outright and you pay all up front WITH taxes and then lower bills each month BUT all three end up being about the same for the consumer.
So, WHY are the companies doing this setup? people don't like the idea of "contracts" the idea of an early termination. so along the way they came up with "contract-free" service/payments. the consumers felt better but the price is still the same. NOW, a Company LOVES knowing they are getting a monthly payment from a consumer....SUBSCRIPTION. the idea behind 2-year contract is some people will still hold onto their phone after the 2 years and that means the phones are "older" and people aren't using as much data. With a Subscription plan consumers are used to paying that extra fee to buy the phone each month and when a new phone comes out, they Company tells the Consumer they really should just upgrade, it'll be the same price they are paying now, no increase. the Consumer believes this and then with all the new Phone Specs, they use more data...and the Company gladly sells them a higher plan.