Perspective can change with the proper education, which we have failed to do so in the United States.
It's not that hard... The news sites should be making detailed articles and news stories about chip technology... There should be more advertisements on the internet about it, and more merchants should be accepting that form of payment. Visa, AMEX, and MasterCard should be implementing more commercials about the how these cards are better than the old ones, and whatever else we can do to improve the awareness and education of these cards.
The few businesses that do take chipped transactions need to get off their hineys and take both debit and credit versions. I shouldn't see some woman swipe her chipped debit card while the credit chipped card is prompted to insert into the reader.
Also, a little slip with the new chip card when you get it, explaining how to use it is not sufficient enough. There should be information about the chip cards directly on a bank's debit and credit card page, and also on the homepage and not just stuffed in some small corner on the bottom of that page either.
All good things if there was any sort of single vision for the US market. As it is Visa and MasterCard apparently just said "bank's choice" and left it at that.