That makes no sense, look at the prices posted on the OWC website! the 2011 SSD are still more expensive then the entire range of 2012 offerings.Because when you buy a 256 GB MBA or rMBP and then buy a 480 GB SSD from OWC, you get to keep the 256 GB SSD from the MBA or rMBP and use it via an external enclosure.
If you buy the 512 GB SSD from Apple, you don't get to keep the 256 GB SSD.
Ah, now I understand. Sorry, today is my off-day.That makes no sense, look at the prices posted on the OWC website! the 2011 SSD are still more expensive then the entire range of 2012 offerings.
I am sure OWC will gladly explain their pricing strategy to a stranger.There can be many factors for those prices, maybe OWC refined their manufacturing with 2012 SSDs, which can be produced for less. Or the demand for 2012 SSDs is much higher than for 2011 SSDs. Maybe OWC is kind enough to answer you that question when you ask them.
OWC has the only product like this for now and they know it, so they choose to charge a premium price for it since they can get away with it. OWC is not particularly known for being competitive on price just in general.I just wanted to vent a little with the SSD pricing from OWC, the 2011 MacAir SSD are still more expensive then the just released 2012 MacAir,s and the 2012 MacPro Retina! How can that be