SSD pricing

[tecknik1]

I just wanted to vent a little with the SSD pricing from OWC, the 2011 MacAir SSD are still more expensive then the just released 2012 MacAir,s and the 2012 MacPro Retina! How can that be😡

 

[simsaladimbamba]

Because when you buy a 256 GB MBA or rMBP and then buy a 480 GB SSD from OWC, you get to keep the 256 GB SSD from the MBA or rMBP and use it via an external enclosure.
If you buy the 512 GB SSD from Apple, you don't get to keep the 256 GB SSD.

 

[tecknik1]

Because when you buy a 256 GB MBA or rMBP and then buy a 480 GB SSD from OWC, you get to keep the 256 GB SSD from the MBA or rMBP and use it via an external enclosure.
If you buy the 512 GB SSD from Apple, you don't get to keep the 256 GB SSD.

That makes no sense, look at the prices posted on the OWC website! the 2011 SSD are still more expensive then the entire range of 2012 offerings.

 

[simsaladimbamba]

That makes no sense, look at the prices posted on the OWC website! the 2011 SSD are still more expensive then the entire range of 2012 offerings.

Ah, now I understand. Sorry, today is my off-day.

There can be many factors for those prices, maybe OWC refined their manufacturing with 2012 SSDs, which can be produced for less. Or the demand for 2012 SSDs is much higher than for 2011 SSDs. Maybe OWC is kind enough to answer you that question when you ask them.

 

[kodeman53]

There can be many factors for those prices, maybe OWC refined their manufacturing with 2012 SSDs, which can be produced for less. Or the demand for 2012 SSDs is much higher than for 2011 SSDs. Maybe OWC is kind enough to answer you that question when you ask them.

I am sure OWC will gladly explain their pricing strategy to a stranger. 🙂

OP: Maybe the components/chips cost more, maybe they don't sell as many and don't get as big a discount from their suppier, etc. Even if they would explain it to you, it won't change the price.

 

[RightMACatU]

It's perhaps a currency exchange thing. The USD has been on an up slope since spring 2011 or so.

 

[Weaselboy]

I just wanted to vent a little with the SSD pricing from OWC, the 2011 MacAir SSD are still more expensive then the just released 2012 MacAir,s and the 2012 MacPro Retina! How can that be😡

OWC has the only product like this for now and they know it, so they choose to charge a premium price for it since they can get away with it. OWC is not particularly known for being competitive on price just in general.

 

[asting]

Don't the 2011s come with external enclosures for the old ones while the 2012s don't?