I need some advice. Here's my problem. I have a client who has requested a document he can email to potential clients. He does not want the client to have to actually open a file, so that pretty much rules out a PDF or any sort of document attachment. Being the anal designer that I am, I would very much like to make this email look semi-professional and presentable. Honestly, I only use Mail.app. I'm guessing that most of my client's potential customers will be using Outlook or whatever the big corporate enterprise email client is these days. Is there a way to standardize an email I send out to people without them having to open a document or have a specific email client installed? Ideally, I'd like to create something like the marketing emails Apple sends out. Here are my specific questions: 1) Are Apple's marketing emails basic HTML with the images being hosted on Apple's server? 2) How do I actually make an email that will: Not have to be opened when the customer receives it. Appear somewhat standardized across various email clients Not appear or be treated as spam. If I use pictures/graphics, is it best for them to be hosted on a server somewhere or be attachments? And just a disclaimer - this email I'm designing is solicited. Thanks for your help.