I use the starbucks app to pay because I can buy discounted gift cards on groupon and similar sites ($5 for $10 gift card for example) and merge them onto my current card and earn points. Apple pay can't compete with that.
I know that this is how it works, but I am not concerned about employees stealing my details when I never hand over my card to them..
No it the data does not go to the company's system. It goes to the company's choice of payment processing company. I also think you're over simplifying and misunderstanding the term "hacker".You aren't understanding that when you use your card, the data from it is entered into the company's system; thus it is available to employees, hackers, etc. Apple Pay eliminates that possibility.
True, but a lot of business offer rewards programs and online order and none of those systems qualify as being an "in-store mobile payment system." Again, the Starbucks system is simply a barcode linked to a reloadable gift card. That's very different from Apple Pay, Samsung Pay and Google Pay. The Starbucks system is popular due to rewards program, but if they administered their rewards program based off of phone numbers like grocery stores and pet food stores, people wouldn't use their gift cards at all while otherwise being functionally identical far as I can tell.Err, there's a lot more to it than that. There's a whole rewards programme with freebies and elite status and everything. And you can actually order through the app, too, skipping the line at the store or having your order ready and waiting before you arrive.
That is not necessarily accurate. For example, in the infamous Target hack in 2013 the intruders infiltrated Target's corporate network and were able to get into the POS terminals from there, where they intercepted the card data. Besides, there have also been cases where the payment processors have been hacked. In any case tokenized card numbers with dynamic security codes as used by Apple Pay and other payment methods prevent abuse in such cases.No it the data does not go to the company's system. It goes to the company's choice of payment processing company.
Personally, the only reason why I use my Starbucks app to pay is for the points.
If that were the case, why would Starbucks enable NFC at all in the US? It seems more likely that Starbucks in France is just running older terminals (which will probably be replaced soon as the networks are mandating NFC support in Europe).
No it the data does not go to the company's system. It goes to the company's choice of payment processing company. I also think you're over simplifying and misunderstanding the term "hacker".
For you tell me that I'm not understanding this is quite hilarious considering that I'm a software developer who knows how these things work...
True, but a lot of business offer rewards programs and online order and none of those systems qualify as being an "in-store mobile payment system." Again, the Starbucks system is simply a barcode linked to a reloadable gift card.
[doublepost=1538835916][/doublepost]As a frequent Starbucks patron, I am really starting to consider the mobile app function. It is a nice feature to signal ahead and just go in and pick it up. Technology and innovation are definitely driving new consumer trends.
By the end of 2018, an estimated 23.4 million users in the United States will be paying for their coffees and bakery items at Starbucks using the company's own in-store mobile payment system. The estimate comes from research firm eMarketer (via Recode), which also predicts that Apple Pay will hit 22 million users by the end of the year.
Starbucks itself says that its mobile order-and-pay system accounted for 12 percent of all U.S. transactions in the quarter that ended April 1, and eMarketer predicts the company will hit 29.8 million in-store mobile payment users by 2022. According to the data, Starbucks rises above Apple Pay (predicted at 27.5 million in 2022), Google Pay (14.9 million), and Samsung Pay (13.2 million).
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This could be due to the Starbucks app's cross-platform availability on iOS [Direct Link] and Android, whereas Apple Pay is locked to iPhones for mobile payments and Google Pay and Samsung Pay are found on Android. Still, it's an impressive feat for a single-restaurant payment app to gather enough users to compete with mobile wallets that are aiming for more universal, multi-location appeal, if eMarketer's estimates are correct.
eMarketer also points out that Starbucks launched in-store mobile payments before Apple, Google, and Samsung debuted their dedicated mobile wallets, so early adoption could be helping its success. The app also includes a rewards program that earns customers free food and drinks every time they pay using the Starbucks app.
Other points in the report state that Apple Pay is accepted at more than half of U.S. merchants, while Samsung is the most widely accepted at around 80 percent of merchants, while still being the least popular on a user basis. In total, a quarter of U.S. smartphone users over the age of 14, around 55 million owners, will use their devices to make an in-store purchase by the end of 2018.
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Image via eMarketer and Recode
Apple doesn't divulge its Apple Pay usage, leaving researchers and analysts to estimate how many users might be paying for items in store using the NFC system. Earlier this year, Loup Ventures did just that, estimating that 127 million people were using Apple Pay globally at the end of 2017, 38 million of which were in the U.S. -- a much higher estimate in comparison to eMarketer's report.
About one year ago, The Wall Street Journal highlighted Apple's launch troubles with Apple Pay. In an interview around the same time, senior vice president Eddy Cue said that Apple Pay was growing faster than other mobile wallets and believed it could go so far as to replace cash, debit and credit cards as a primary payment system. "Does it matter if we get there in two years, three years [or] five years?" Cue asked. "Ultimately, no."
Article Link: Starbucks' In-Store Mobile Payments Estimated to Be More Popular Than Apple Pay in U.S.