Verizon is stepping up its efforts to lure new customers with the introduction of a new service plan that promises unlimited data.
The wireless carrier said Sunday it will launch a new introductory plan on Monday that offers unlimited data, talk time and texts for $80 per month for the first line when you select automatic payments. Up to four lines can be added for $45 per month per line.
The new plan is available to both new and existing customers, a Verizon spokesman said. The new plan is in addition to the other plans the carrier offers.
"We're not limiting you to a single plan," Ronan Dunne, president of Verizon's wireless division, said in a statement. "If you don't need unlimited data, we still have 5 GB, S, M, and L Verizon plans that are perfect for you."
While the plan is being billed as unlimited, Verizon cautions that after customers reach a 22GB threshold, their data usage will be prioritized behind other customers in the event of network congestion.
The new data plan comes a few days after rival wireless carrier
Sprint introduced its own unlimited data offering. But that plan has a catch: the price goes up after the first year.
The cost of Verizon's plan will not go up after a year, a Verizon spokesman said.
"Unlike our competitors, the price is the price," a spokesman said.
