Where did I suggest that it be cheaper?
In your previous you seem to balk at $35 for 3 channels of content. 3 Channels.... Not $35 for 3 shows. Now call me crazy but with the amount of content currently provided on those 3 channels, $35 is a deal. All that content costs a crap tonne to license and/or produce. These channels usually get a per subscriber fee from pay tv providers to have them as part of their offering. Which they get even if you do not subscribe to the channel. They make less money offering it a-la-carte as Starz does here. This is just them trying to capture non-pay tv subscribers.