I have to disagree w/ you. I'm a techie and love all brands jus the same. After going to the MS Store w/ a friend that is considering the pro version we went to see the cheap version and 'play' w/ it. I'm like you bias toward apple stuff, but the surface is one new thing I believe MS has done right in a while. The machine is great, does not look cheap like you said. There are two keyboard covers, the cheap version is really bad, but the high end one that is like $150 is pretty good.
If I had money and I were to buy a tablet, I would go for the Surface before the iPad or an android tablet. I have used various iPhones (currently on 4S), still have my trusty macbook that I use everyday and an android tablet w/ ICS (need to update it to JB though).
The surface can do many things like a normal laptop, the surface is great as a replacement for laptops and it works fine, the pro version is the best one though. I believe soon apple will have to merge iOS w/ OSX and give us a whole new OS. I went in wanting to hate the surface tablet, but came out liking it instead.
Based on the sales numbers, your opinion is rather unique among the buying public.