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Steve Carell to Star in Apple's Morning Show Drama Alongside Reese Witherspoon and Jennifer Aniston

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Steve Carell, best known for his stint on "The Office," is joining Apple's morning show drama, where he will star alongside Reese Witherspoon and Jennifer Aniston, reports Variety.

Since the U.S. version of "The Office" ended in 2013, Carell has starred in a number of movies, but the morning show drama will mark his first return to television.

stevecarell-800x450.jpg
Image via Erik Pendzich/REX/Shutterstock​

Apple's morning show drama was one of the first television projects that it greenlit, and details on the show first surfaced in November 2017.

Set to star Reese Witherspoon and Jennifer Aniston, the show, which is still unnamed as of yet, is based on Brian Stelter's non-fiction book "Top of the Morning: Inside the Cutthroat World of Morning TV." It will explore the drama-filled lives of the men and women who star on morning talk shows.

Carell will play Mitch Kessler, a morning show anchor who is "struggling to maintain relevance in a changing media landscape," according to Variety.

Apple has already signed on for two 10-episode seasons of the show, which is also being produced by Aniston and Witherspoon.

Apple has more than a dozen original television shows in the works, the first of which could debut in March 2019 through a rumored video service that Apple is planning to launch.

At least some of the content included in the upcoming video service could be free to watch through the Apple TV app.

Article Link: Steve Carell to Star in Apple's Morning Show Drama Alongside Reese Witherspoon and Jennifer Aniston
 
Article Link
https://www.macrumors.com/2018/10/23/steve-carrell-apple-morning-show-drama/
Is a TV show anything that is not ever shown in a movie theater? I feel like we need another tier which sits between regular TV reality or sitcom garbage and movies. The sort of high quality productions that many streaming services have been putting out lately. Or even quality nature documentaries like the BBC releases. Calling them TV shows just seems to cheapen them.
 
I don't know anyone who watches any of these Apple shows. They should just quit this sillyness and use the savings to lower their iPhone prices. Their iPhone prices are just too d@mn high.
 
macduke said:
Is a TV show anything that is not ever shown in a movie theater? I feel like we need another tier which sits between regular TV reality or sitcom garbage and movies. The sort of high quality productions that many streaming services have been putting out lately. Or even quality nature documentaries like the BBC releases. Calling them TV shows just seems to cheapen them.
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That's why some call it a "series" instead of "TV show."
 
AngerDanger said:
I would love to see all the people in charge of original programming forced to make Macs. What could go wrong?
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What I'd really like to see is the people in charge of engineering Macs create a TV show. I might actually watch that. Even a podcast would be great.
 
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bladerunner2000 said:
Why does Apple think it belongs in the film industry?
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It started with companies like Amazon and Netflix getting into original programming. I think Amazon was the bigger threat, and around that time Amazon stopped selling Apple TV and there was no Prime Now app in sight. Apple could theoretically get locked out of the video entertainment market if Amazon's service took off and only provided content on their hardware. At the same time, Apple was having a hard time getting going in the streaming market and was trying to grow their services division. These TV series are rumored to be included with Apple Music at no additional charge. It's a way to pull more people into the ecosystem. Google also has YouTube TV and whatever they're calling YouTube Red these days and I think those also include music subscriptions. It's about providing additional value for the consumer while keeping them happy on your platform. I think they tried hard for years to work with existing studios and networks to get streaming rights but it just kept falling through, so here we are.
 
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I just bought a new OLED tv from lg and found out that I’ve no longer use for my Apple TV 3. All the right things Apple TV 3 does, the lg with WebOs 4 does better. I don’t know about the exact possibilities of Apple’s tv4, but I do know it has to be very compelling to convince me to ever buy one again.
Maybe when they offer it with watching free movies and shows... otherwise I think it’s another opportunity lost for Apple. Apple has to push a bit harder imho.
 
The more I hear about this show the more I’m intrigued. Very strong pedigree.
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bladerunner2000 said:
Why does Apple think it belongs in the film industry?
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Because anyone with business sense understands that content is potentially very lucrative and leads to MRR which is far superior to simple transactional hardware sales.
 
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Oh, the negativity runs deep in this crowd. The fact is that nobody knows what the future landscape of entertainment delivery looks like as old models are breaking down and new ones popping up. It's wise for a company to own content, as that is a solid foot in the door to a controlling stake in the next thing, whatever that is.

Amazon, Netflix, Hulu, Comcast - of course Apple. For Pete's sake, Thursday Night Football is on Amazon - who saw that coming?! It's just silly to question Apple's motives here.
 
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I'm cautiously excited about Apple's venture into the TV/Film industry, however I don't expect them to succeed. My prediction? They'll over-curate everything to death until there's no life or soul in it any more.

Of course, I could be very wrong. I certainly hope I am.
 
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