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Anyone got a link or explanation of this 'watermarking' thing that has been mentioned as a possible replacement for FairPlay? What is it and how might it work?

http://en.wikipedia.org/wiki/Digital_watermarking

Essentially, with an audio file, there's some data encoded (in analogue form) in the frequencies that are beyond the human hearing range. When these files are then decoded, the data reveals who bought the track, where it was bought etc.

Basically, if you buy a song and it ends up being sent round the world to millions of people, you're going to be screwed.
 
Mayne SJ is going to announce a new iPod at the same time :). Maybe it's along the lines of "since lossless encoding (announced alongside DRM-free songs) takes more space, we feel that it's time to release new hi-capacity iPods...".

A long shot, I know. But one can hope....
 
anybody gotten this to work? I'm on my work PC and nothing's coming up when I click on the windows medial player link from the emi website
 
I'm on

I'm on via Windows (at work). EMI is presenting a band first, announcement second.

The EMI guy is making it sound like it's DRM removal.
 
From the stream page source - DRM free it is...

Apologies - needs a bit of clean up:

"Slide 1";
PowerPoint_1_Labels[1] = "Compelling consumer experience";
PowerPoint_1_Labels[2] = "Interoperability";
PowerPoint_1_Labels[3] = "A new premium download product";
PowerPoint_1_Labels[4] = "Greater choice";
PowerPoint_1_Labels[5] = "Interoperability";
PowerPoint_1_Labels[6] = "Slide 7";
PowerPoint_1_Labels[7] = "Slide 8";
PowerPoint_1_SlideText[0] = "[blank]";
PowerPoint_1_SlideText[1] = " Value for money Choice Ease of use ";
PowerPoint_1_SlideText[2] = "84% of digital consumers stated that they agreed fully or somewhat with the statement “it is important to be able to transfer files between devices” Source: INDICARE survey of 852 internet users across Germany, UK, Spain, France, Hungary the Netherlands and Sweden";

PowerPoint_1_SlideText[3] = " DRM Free Superior sound quality ";
PowerPoint_1_SlideText[4] = "DRM-free tracks at twice the sound quality or Standard sound quality tracks with DRM DRM-free complete albums at twice the sound quality Ability to upgrade already purchased tracks and albums DRM-free music videos ";
 
OK, I was wrong

What I'd like to know is why? Why is it that when independent publishers plead with Apple to make their stuff available on the iTS without DRM, they're rebuffed, but when EMI asks, it's (apparently) allowed?

This kind of undermines Job's memo on DRM. He clearly has had the option of offering some music DRM-free for years, if only that that comes from independent labels, and chose not to do so.
 
Here's that code all cleaned up:

"Slide 1";
PowerPoint_1_Labels[1] = "Compelling consumer experience";
PowerPoint_1_Labels[2] = "Interoperability";
PowerPoint_1_Labels[3] = "A new premium download product";
PowerPoint_1_Labels[4] = "Greater choice";
PowerPoint_1_Labels[5] = "Interoperability";
PowerPoint_1_Labels[6] = "Slide 7";
PowerPoint_1_Labels[7] = "Slide 8";
PowerPoint_1_SlideText[0] = "[blank]";
PowerPoint_1_SlideText[1] = " Value for money Choice Ease of use ";
PowerPoint_1_SlideText[2] = "84% of digital consumers stated that they agreed fully or somewhat with the statement: "it is important to be able to transfer files between devices". Source INDICARE survey of 4,852 internet users across Germany, UK, Spain, France Hungary, the Netherlands and Sweden";
PowerPoint_1_SlideText[3] = " DRM-Free Superior sound quality ";
PowerPoint_1_SlideText[4] = "DRM-free tracks at twice the sound quality or Standard sound quality tracks with DRM. DRM-free complete albums at twice the sound quality Ability to upgrade already purchased tracks and albums DRM-free music videos ";
 
They just pictured the Zune???

483tr8p.gif


Obviously I understand why, but still...
 
EMI artists

EMI Music is the recorded music division of EMI Group, the world's largest independent music company. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).
 
They're not saying anything about ringtones - they're talking about mobile music downloads which could be huge with the iPhone.

dakis

Your right...Dont know why I read ringtines :confused: Must have been the time, silly oclock at night, on the middle of a boring nightshift.... read about the iPhone and those damm ringtone adverts on MTV Germany... :eek:
 
Entire press conference has been recorded and is being uploaded to yousendit as I type this, will post the link when it's done :)
 
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