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I don't care about the Beatles too much, but lossless iTMS purchases would be cool - but that won't happen tomorrow. ;)
 
If removal of DRM is what this announcement is about, don't be too shocked if EMI only goes as far as a small toe in the water. Like some older songs without DRM, or something like that. I'd be amazed if they could be persuaded to go whole-hog.

Still, every step is a good thing.

And if that IS what this is, then Jobs' "thoughts on music" was not all hot air and bluffing, and DRM really IS the idea of the recording industry and not something Apple themselves pushed for. (Surprise, surprise. But some don't seem to know that the industry demanded DRM, and Apple had to comply or there'd be no iTMS.)

(THe Beatles thing almost sounds more likely though. Talking about no DRM is easy, and I know EMI has been doing that, but EMI actually acting on it is another matter.)

I guess we will see, but having Jobs make a speech can only mean something bigger than just a Beatles release. I don't think Jobs would be there just for the Beatles.
 
My guess is that this is a Beatles announcement only. That's not saying that I would LOVE to see an announcement about DRM-free downloads.

Hickman

ps - D.J. Brian Hickman...interesting considering that I was a DJ at the Chameleon Club when I was in college.
 
Yay! Beatles and no DRM would both be big news..

DRM/no DRM wouldnt really make any difference to my usage of itunes/ipods etc, but I'd be v happy to see the end of it anyway. :)

[ed]... I want to keep the name..!
 
Steve Jobs is in the house. Let me hear you say ah yeah! I wanna hear you say ah yeah! :D
 
I don't care about the Beatles too much


You will, one day - it comes to us all ; and then the years of denial will be replaced by such sweetness and joy - now with the added bonus of being able to download them from iTunes.

P.S : try the white album -it'll blow you away :)
 
DRM Free will happen before Lossless, and here's why:

1. Lossless files are more than five times larger than AAC files; Apple would immediately have to deal with literally 5 times the bandwidth, storage, backup, and server capacity. That's a heck of a lot of money right now. But, as prices on such things naturally goes down over time, Apple may see fit to go to lossless.

2. Most, if not all, of the current catalogue of music is already only encoded in AAC. The 'iTunes Producer' only sends Apple a copy of the AAC for sale on the iTunes Store; as far as I can tell, Apple simply doesn't have high-quality/CD-quality files for every (or even half) the iTunes Store songs. Remember: Apple doesn't do the encoding. That would increase Apple's costs and take too much time.

[edit: Why the heck am I 'bashful'??? Couldn't I have gotten a cooler name prefix?]
 
Theres no DRM on most Cds so it is probably the launch of DRM free iTunes:D

But that's still specific to EMI.

Not many new movie studios have been added to iTunes, so we'll see if a similar thing happens IF DRM-free first comes from EMI.

-=|Mgkwho
 
Isn't Apple Lossless a proprietary format?

IF Apple dropped DRM and offered songs in Apple Lossless (and this is a big if), would we be any better off? Wouldn't we still need iTunes or Quicktime to play the songs?
 
Theres no DRM on most Cds so it is probably the launch of DRM free iTunes:D

This will be the first phase is EMI steps up to the plate. Its going to be tough convincing the rest, but it was all going to go here eventually.
With threats of HD/DVD and Blu-Ray wanting to lock movies to their home player, it will be interesting to see if this move by EMI eventually influences the unlocking of all video content. This news surely reaches out into every niche in the digital world.

And yes, I am working toward being infamous...
 
You will, one day - it comes to us all ; and then the years of denial will be replaced by such sweetness and joy - now with the added bonus of being able to download them from iTunes.

P.S : try the white album -it'll blow you away :)

Don't get me wrong, I know the Beatles and I enjoy many of their songs. Eleanor Rigby is one of my all-time favourites, as is the complete Yellow Submarine soundtrack (and movie), but they are not that high on my I-want-to-get-these-on-iTMS priority list... ;)

I certainly see the potential, though!
 
Oh no… can you imagine the bitching and whining tomorrow?

Because there will be only a Beatles anouncement. Think: DRM-free music will be a "silent change". Apple certainly don't want their customers sensitized to the DRM-issue or alienated to the rest of their catalog, only a small percent of nerdy users do care (or even know) about it, and if Apple would market DRM-free as a good thing the sales of the other labels who use Fair-play would tank. And with it the total iTunes sales. They wouldn't celebrate that with a band!

Such events are purely for marketing. I bet on The Beatles.
 
This isn't fake. I work at EMI and the announcement is at my office. We were told last week that it was happening, however not told the content of the announcement.

I personally don't think its Beatles related, but we'll see!
 
This isn't fake. I work at EMI and the announcement is at my office. We were told last week that it was happening, however not told the content of the announcement.

I personally don't think its Beatles related, but we'll see!

now now, be honest - do you really work at EMI ??? - it's just not cricket to perpetuate an April fools joke!!!....I am slightly concerned at the lack of a press announcement on EMI's site and the fact that such a 'release' is made on a sunday!!...oh and yeah and one more thing - it's april 1st...

that said - if it's true and you say it's not directly at least Beatles related then I'm definately laying odds on an Apple EMI takeover...that would be tres cool!...
 
now now, be honest - do you really work at EMI ??? - it's just not cricket to perpetuate an April fools joke!!!....I am slightly concerned at the lack of a press announcement on EMI's site and the fact that such a 'release' is made on a sunday!!...oh and yeah and one more thing - it's april 1st...

that said - if it's true and you say it's not directly at least Beatles related then I'm definately laying odds on an Apple EMI takeover...that would be tres cool!...

I work at EMI. Can't say more than that.

I have no idea what this could possibly be (we were told less than you know now), however the press release (look on BBC News) links to a new digital release... DRM or Beatles.
 
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