That was in a time when consumers were not the only audience for his products... Remember, the NeXT platform was exclusively targeted at businesses and academic customers. Since everything from NeXT was prohibitively expensive, it was out of the question that a home user would even think about buying one of those black boxes.
I remember that I wanted to buy a NeXTstation back in the 1990s, but somehow I didn't have the 20,000 DM (around 11,000 Euros today) that it would have cost back in the day. Heck, even today I wouldn't have that kind of money for a computer. One NeXTstation did cost as much as five good PCs with OS/2 or Windows on them -- that's an extremely hard sell even in a business environment. No wonder that NeXT never was remotely successful.
Beautiful hardware, awesome software - but totally unaffordable. And if Steve Jobs were honest to himself, THAT was exactly what also almost killed Apple. Steve's products have always been overpriced, and it was not the Mac or all those "innovations" around Mac OS (X) that saved Apple, it was this little status symbol for young hipsters called iPod and the iTunes supply chain behind it that saved the company. And for some almost obscene reasons, the poor economy helps selling those status symbol: Despite their horrible financial situation, people feel obliged to buy this electronic status symbol. Just like they have to buy perfume or designer clothes.
Apple's innovations are mostly design-oriented. Other platforms also have Unix-compatible kernels, and other platforms have much better business/corporate features than Apple's platform has. And other platforms run mission critical applications at a fraction of the cost. So Apple's success certainly has nothing to do with technological innovation. Their (graphics) design and their marketing machinery are superior to the competition and they produce high-end consumer gadgets that serve as bling jewelry - that's where their success comes from.
While you were right about NeXT being unaffordable, Apple did start making better priced Macs when steve returned. It was products like the original iMac G3 that saved Apple. There was a machine that was as powerful as a mid range pc that sold for the price of a mid range PC yet was simple to set up and use.
It made Apple profitable quickly. Something that hadn't been managed for a long time.
I agree that the iPod was what changed Apple into the company it is today, however it had been saved by the iMac and the iBook back in the day.
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"It took Microsoft ten years to copy Windows."
And you both copied your OS's (including the mouse) from Stanford and Xerox, the developers of the GUI with mouse control.
No, Apple were given the Xerox technology in exchange for stock..
http://obamapacman.com/2010/03/myth-copyright-theft-apple-stole-gui-from-xerox-parc-alto/
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I have to respond to this. You're kidding, right? Are you saying the iPod was, and is little more than bling jewelry? You must not have lived through the era when music was mostly only available on vinyl records, then 8-track tapes and cassettes. To be able to store all the music you want in a device the size of a deck of cards, and take it with you was like a miracle. That's why everybody wanted an iPod. It was a no-brainer. People have gotten used to small music players now and the excitement has faded. It's still awfully cool to an older guy like me who remembers the way it was.
The iPod was FAR from the first MP3 player. It was however the one that took off because it was the first to consider the UI.
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Apple made a lot of gains by going Intel, but at the time of the transition, performance wasn't one of them. I wrote an article about this back in 2006:
Your article was misguided then.
The original Core Duo Macbook Pro would smoke any G5 if they were both running the same Universal app.