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Interesting that the inflation adjusted cost of the first Mac was $5600. I can see why it flopped. I liked the movie mostly, but would have preferred if Ken Burns did a proper documentary.
 
They teased the film too far in advance. People got tired of waiting a month before wide release. By waiting it cost them millions. People want to see a film when the buzz first starts so they can talk about it at work. "Strike when the iron is hot" is a truism. Don't wait until the playoffs and world series are being talked about at the water-cooler.


Limited release/progressive rollout ended in the late 70s (thanks in no small part to Tom Laughlin) and should have stayed ended. I have noticed that in the past year it seems to be making a comeback. Though the internet and leak/review sites do more than anything to promote films (who sees a movie these days based on a tv commercial during the release week when the full trailer has been up on apple.com for almost a month?) the studios still seem to think it necessary to play release games to build buzz. Maybe it works and we're just too online to notice it that it works?
 
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It will be interesting to see how your theorizing above compares to your experience of the movie itself.

Well it's my theory that I'll be seeing a Hollywood interpretation of a controversial figure.

Unfortunately the way my morning is going I might not get a chance before Sunday dinner.
 
Limited release/progressive rollout ended in the late 70s (thanks in no small part to Tom Laughlin) and should have stayed ended. I have noticed that in the past year it seems to be making a comeback. Though the internet and leak/review sites do more than anything to promote films (who sees a movie these days based on a tv commercial during the release week when the full trailer has been up on apple.com for almost a month?) the studios still seem to think it necessary to play release games to build buzz. Maybe it works and we're just too online to notice it that it works?





The last two movies I caught in limited release were The Theory of Everything and American Sniper.
Neither needed to build buzz.
 
From Variety:
"Perhaps the most frustrating stumble was Steve Jobs, a picture that on paper seemed like an awards season breakout in the making. After scoring the best per-screen average two weeks ago and slowly expanding with positive results, Steve Jobs failed to stick the landing when it was finally ready to go nationwide. It made a disappointing $7.3 million from 2,443 locations. That barely beat the $6.7 million that Ashton Kutcher’s critically excoriated Jobs made in its initial weekend.

The talky drama always faced commercial headwinds — something that caused one studio, Sony, to pass on the project, before producer Scott Rudin found a backer in Universal. But the strong reviews and eye-catching posters seemed to be working. Ultimately the buzz didn’t translate into box office, and making it unlikely that Steve Jobs will earn back its $30 million budget and millions more in marketing costs. So far it has made just under $10 million."

Stick a fork in it, it's done....Redbox in a month...
 
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Steve Jobs 2
Steve Jobs Again
Steve Jobs Forever
Steve Jobs Last Act
Steve Jobs His Legacy
Steve Jobs Continues
Steve Jobs Persistence
Steve Jobs Enduring
Steve Jobs Defined

Sure that and many others are kicked around for the sequel. My take is with the soft performance this week, we'll not see it at this production level nor distribution. I'm sure there is one more Steve Jobs movie in the pipeline before this trend runs out.
 
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I saw the movie today and was pretty impressed. It's very affective. I'm familiar with Jobs' actual story, though, and to me it's also obviously not accurate. I can see Tim Cook's point to a certain extent: people who don't know the "real" story will leave the movie assuming that it's portraying what historically happened. But history often makes a boring movie. This movie is beautifully written and packs a solid emotional punch at the end. And it really doesn't portray Jobs in a bad light. It's a story about how an arrogant man struggles to come to terms with his flaws and tries to make amends.

Fassbender gave a terrific performance, and by the end of the movie I actually started to think he looked like the real person he was playing (and I'm not sure why). All the other performances are solid, and Boyle's direction is great. Two hours flew by without my even realizing it. I wouldn't at all be surprised if this is up for one or more Oscars.

Just as a side note, it looks like Variety was right; when I saw it there were just a handful of people in the theater. One thing that might be contributing to that: the incomprehensible R rating! What the heck brought that on? The F word is tossed around a few times, but that's it. This should have been PG-13 at the most.
 
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I'm so happy to see this movie bombed at the box office. Sorry Woz. Hopefully someday we'll get an actual biopic with input from more than just Woz and John Sculley.
 
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From Variety:
"Perhaps the most frustrating stumble was Steve Jobs, a picture that on paper seemed like an awards season breakout in the making. After scoring the best per-screen average two weeks ago and slowly expanding with positive results, Steve Jobs failed to stick the landing when it was finally ready to go nationwide. It made a disappointing $7.3 million from 2,443 locations. That barely beat the $6.7 million that Ashton Kutcher’s critically excoriated Jobs made in its initial weekend.

The talky drama always faced commercial headwinds — something that caused one studio, Sony, to pass on the project, before producer Scott Rudin found a backer in Universal. But the strong reviews and eye-catching posters seemed to be working. Ultimately the buzz didn’t translate into box office, and making it unlikely that Steve Jobs will earn back its $30 million budget and millions more in marketing costs. So far it has made just under $10 million."

Stick a fork in it, it's done....Redbox in a month...
I'm so happy to see this movie bombed at the box office. Sorry Woz. Hopefully someday we'll get an actual biopic with input from more than just Woz and John Sculley.


At the end of the day, it's possible that people just aren't that interested.
 
At the end of the day, it's possible that people just aren't that interested.
I've said before I think it's way to early to be doing movies on Steve Jobs. It hasn't even been 5 years since his death. And if someone wants to do a fictional movie loosely based on Steve Jobs then call it something else and use fictional characters. Oh and make sure it doesn't ignore the most productive years of his life.
 
I've said before I think it's way to early to be doing movies on Steve Jobs. It hasn't even been 5 years since his death. And if someone wants to do a fictional movie loosely based on Steve Jobs then call it something else and use fictional characters. Oh and make sure it doesn't ignore the most productive years of his life.
The Social Network did well, wasn't accurate and Zuckerberg is still alive. Who knows
 
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At the end of the day, it's possible that people just aren't that interested.
It's possible interest might build up a bit more after its out for a little as happened with some movies before. Not saying it's likely or happens often, but it's not unheard of.
 
I'm so happy to see this movie bombed at the box office. Sorry Woz. Hopefully someday we'll get an actual biopic with input from more than just Woz and John Sculley.
So what's the pleasure in something not doing well?
 
Saw it, absolutely hated it. It isn't good at all, and definitely is not accurate. It is nothing like how Steve Jobs was. Even not having had met him, I have seen pretty much every interview with him, and it just isn't accurate. Even the Kutcher movie was far better. Junk.
 
After listening to Walt Mossberg's podcast I really have no interest in seeing this. Even Tony Fadell has come out against it saying Sorkin should have called it something else as it is fiction. Of course had the movie not been called Steve Jobs and had he made up a character loosely based on Jobs who would go see the movie? In that sense I do think Cook was right when he called this stuff opportunistic.
The movie was fine and will do well in the later release market. Can see it shown in a cake class of MBA program in the future.

To me the biggest flaw was casting Seth Rogan as Woz. My guess is that others much better for the job turned it down as most of the acting pay budget was spent on Fastbender and Winslet.

It could be Seth took SAG minimum pay with a few spiffs just to have the acting credit. I know semi-pro's at community theaters that would have easily out acted Seth's cue-card style delivery. One in particular can be a dead ringer for a young Woz with the right make-up and costume.
 
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