Steve Jobs iPad Keynote Slide

Rogifan

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Original poster
Nov 14, 2011
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Any wonder why iPad is considered a media consumption device?



I'm hoping iOS 10 changes this along with a marketing blitz for iPad Pro. I see Surface commercials on TV all the time. Apple's done one (not so great) commercial for iPad Pro so far. Sad.
 

Skika

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Mar 11, 2009
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And how is the Surface selling compared to iPad? Also these arrows were not in the original slide, they dont mean anything.
 
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Michael Goff

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Jul 5, 2012
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Any wonder why iPad is considered a media consumption device?



I'm hoping iOS 10 changes this along with a marketing blitz for iPad Pro. I see Surface commercials on TV all the time. Apple's done one (not so great) commercial for iPad Pro so far. Sad.
I wonder why it's still considered just a consumption device.
 

joeblow7777

macrumors 604
Sep 7, 2010
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That's an iPhone in the slide.
It makes more sense if you've seen the actual presentation. It was right before Jobs unveiled the iPad. He was explaining that it was a device to fill the niche between a smartphone and a laptop, which could actually surpass them in all the things listed which typically one device or the other was used for. I think the point that the OP is trying to make is that the majority of these uses are consumption rather than productivity.
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And how is the Surface selling compared to iPad? Also these arrows were not in the original slide, they dont mean anything.
How do Macs sell compared to PCs? Or iOS compared to Android for that matter? Raw sales numbers are not the only measure of success.
 
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MCAsan

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A good measure of success is Warren Buffet having his company pickup $1B in Apple stock. He is obviously thinking of a positive future.
 

ericwn

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Apr 24, 2016
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Any wonder why iPad is considered a media consumption device?



I'm hoping iOS 10 changes this along with a marketing blitz for iPad Pro. I see Surface commercials on TV all the time. Apple's done one (not so great) commercial for iPad Pro so far. Sad.
So of my company uses Web tools browsing turns into work. Writing emails, editing photos and videos and playing games are also non-passive and not just consumption.

Why not just move on already and accept that users can actually get stuff done rather than constantly beating this boring media consumption cliché that doesn't hold any ground anymore. Dive into the forum and see how dozens of folks on here use their iOS devices for work.
 

spriter

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May 13, 2004
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A good measure of success is Warren Buffet having his company pickup $1B in Apple stock. He is obviously thinking of a positive future.

The same Warren Buffett who invested in Tesco's bright future? Even the Sage of Omaha gets it spectacularly wrong.

Anyway it's not Buffett himself, rather his pickers, given he's publicly said he doesn't invest in companies he doesn't understand - tech.
 

darkgremio

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Jul 17, 2011
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Buffet invests in companies that are generally under value at the time, in hopes of large gains. Generally though that's the objective of every sound investor
 

RedOrchestra

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Buffet invests in companies that are generally under value at the time
From the WSJ

"Berkshire revealed an Apple stake worth nearly $1 billion early Monday, as part of Berkshire’s quarterly disclosure of its stock holdings. Mr. Buffett, Berkshire’s chairman and chief executive, confirmed in an email that he was not the one who added the shares to Berkshire’s massive equity portfolio."
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I'm hoping iOS 10 changes this along with a marketing blitz for iPad Pro.
Getting a little angst that that 12.9" iPP of yours might just be a one off?
 

applesith

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Why do we care so much about making a huge line between consumption and creation/productivity? It's really not that black and white in all situations, media or platforms.
 

Chupa Chupa

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Jul 16, 2002
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Own 3 iPads -- just bought a 9.7 Pro yesterday.

Not sure at all what Berkshire Hathaway's AAPL investment has to do with the iPad as the iPad, by Apple's own projections, isn't likely to be a dominant revenue stream. BH's investment is more likely a bet on the Apple Car or revived interest in iPhone.

That said, Apple terribly neglected the iPad both with unexciting updates after the Mini 2 and Air 2. Further, after including the iLife suite it has done no marketing to make it a production device other than give lip service that the Pro 9.7 would be a great PC laptop replacement. From my view Apple has left iPad on the vine to wither. There is so much they could do, esp. in combination with Pencil. My belief is Apple execs just are too busy & focused on finding the next big thing that they neglect selling actual product they have.

Of course Apple does have the relationship with IBM and SAP. But that is B2B and outside of public view. Also most of the apps produced in these alliances are productivity, but not necessarily content creation.
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Why do we care so much about making a huge line between consumption and creation/productivity? It's really not that black and white in all situations, media or platforms.
I think because a $579-1000+ (Pro line) hand held web browser or game machine might be too much for consumers to justify in light of $230 Amazon Fire tablets. OTOH if it has more realistic laptop functionality/capability then its an easier sell.
 

chabig

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Sep 6, 2002
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iPad is only called a consumption device because IDC labeled it as such so that its soaring sales wouldn't make pre-IPad Windows tablet PCs look bad. They had to invent a new category so iPad wouldn't run away with the tablet market so they termed it a "media tablet". Apple has never called iPad a media tablet or a consumption device.
 
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applesith

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I think because a $579-1000+ (Pro line) hand held web browser or game machine might be too much for consumers to justify in light of $230 Amazon Fire tablets. OTOH if it has more realistic laptop functionality/capability then its an easier sell.
I don't think people looking at $200 Fire are really considering a $600-$1k Pro. It really depends on what content you are creating. Are you a writer who posts to a blog and makes basic changes to wordpress or wix template? An iPad pro would be fine. Others might need a laptop. Content creation and consumption isn't so cut and dry- that's my point.
 

Chupa Chupa

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I don't think people looking at $200 Fire are really considering a $600-$1k Pro. It really depends on what content you are creating. Are you a writer who posts to a blog and makes basic changes to wordpress or wix template? An iPad pro would be fine. Others might need a laptop. Content creation and consumption isn't so cut and dry- that's my point.
That's not my point though. My point is that the iPad is priced like a production device (laptop) but is mostly marketed as a consumption device. So there is a disconnect and confusion in the consumer's mind about the iPad's pricing and abilities.
 

applesith

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That's not my point though. My point is that the iPad is priced like a production device (laptop) but is mostly marketed as a consumption device. So there is a disconnect and confusion in the consumer's mind about the iPad's pricing and abilities.
That's true. They need the software to match the hardware inside. Great specs but not much software to take advantage.
 

scaredpoet

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Apr 6, 2007
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Any wonder why iPad is considered a media consumption device?
The iPad of today does a lot more than the one released in 2010. There were no MS Office apps, not even iWork. Adobe editing software didn't exist, nor could you edit or compose sound or video. And that's just the tip of the iceberg. There's also been a lot of marketing to that effect since that slide was shown in 2010.

Like a lot of products Apple has put out, they've evolved beyond their original product.

So no, iPads are not solely consumption devices anymore.

I'm hoping iOS 10 changes this

What specifically would need to change? So you want the iPad to be more of a production device. All right... what features are needed to make that the case, in your mind?


along with a marketing blitz for iPad Pro.
This Apple DOES need. Badly.
 

Aluminum213

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Mar 16, 2012
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It's always going to be primarily a consumption device, iOS is laughable limited compared to OS X to think it would replace my laptop

no legit file system? will always be media consumption device
 

zhenya

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Jan 6, 2005
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What specifically would need to change? So you want the iPad to be more of a production device. All right... what features are needed to make that the case, in your mind?
I am actually one of the biggest proponents that the iPad can be a viable work tool so long as we don't pigeon-hole 'work' to mean only 'the work I currently do on my desktop or laptop.' (Edit: LOL at the reply directly above - exactly what I mean. 'If it's not what I'm used to, it's not work'.)

That said, the biggest things I see that need fixing in iOS in order to make it a lot more viable is 1) fix the file system so we don't need to use a patchwork of cloud services and apps to access files. Right now, with few exceptions, the workflow for modifying a file is often something like this - Open the app where the file is stored. Use the Share function to open the file in the app of your choice. (and hope that it's listed there). Open that app manually. Click the notification box that opens asking if you want to import the file. Modify the file. Export the file back to the cloud storage site as modified file(1).ext. Navigate back to the cloud storage app to rename the file to the original filename and delete the old file.

There are some apps that allow you to work on certain file types directly, but they are the exception.

2) is to allow multiple instances of the same app to be open, and to give more flexibility with window resizing and interaction. Right now you can only add another app from the right side, which means some jockeying at times to get the layout right, and you can only interact with both apps simultaneously if they are split 50/50. Why can't I keep a messaging app open on the side while I use another app?
 
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