You know what? I’m with you.
Apple used to
own innovation. They created the first accessible personal computer, the first GUI + mouse combo, iPod, iPod nano, iPhone, App Store, iPad - Steve at his peak. Passion, vision, absolute market boss.
The last ten years? VisionPro and HomePod. 👍 Yes, I’m sure the dozen or so VisionPro owners really love it - but the rest of us? Not exactly a headline-grabbing revolution.
iPhone updates in the last decade? Tiny screen tweaks, never ending debates about aluminium, and camera lens shuffles. Everything else is just minor polishing of old tech.
Where’s the hyped stuff:
- Apple Car/Project Titan – rumors started around the time of Steve’s passing. So it was underway conceptually when he was alive, but the release got pulled.
- Apple TV “television” – Steve personally hinted at it in 2010 in a Mossberg interview. After his passing? Pulled.
- Under-screen camera - Rumored since 2019 on MR here. Maybe one day Apple will deliver.
- Bezel-less screens - MR posted in 2014 suggesting iPhone 6 would be bezel-free. 2016, repeated this, citing supply chain leaks.
Thb it feels like the company is on autopilot. All flash, less substance.