I thought this was pretty funny, but also, ultimately, far too petty for my own tastes. Steve Jobs -- directed by Danny Boyle, written by Aaron Sorkin, up for two acting Oscar nominations for Michael Fassbender and Kate Winslet -- was released digitally today, and there is no mention made of it on the iTunes storefront alongside today's other new releases. Actually, it is mentioned in one spot when viewing on the computer. On the "top movies" (top sellers) list, comprised of small text, on the far right of the store page where it's currently ranked at 20 -- up from 27 when I looked earlier today! I just thought this was sort of amusing, but it also turns me off a bit. I personally think it's a very good film. Very well directed for such a small scale environment, good performances, nicely written particularly when viewed as sort of like a filmed stage play, and a good musical score. Also worth noting that I seem to recall the Ashton Kutcher film [that I still haven't seen but looked incredibly dull and mediocre and please don't try to tell me it was "good, actually!" because I'll just wince and smile and nod and move along] actually did receive prominent store placement when it was first released on video. And -- the Walter Isaacson book on which this newer film is based, even, received so much direct endorsement and celebration from Apple. (But I can also understand the difference because that book did have such direct endorsement and involvement from Steve Jobs and it was released quite shortly after his death, if I remember correctly.) So, anyway… just so you all know. iTunes is carrying the movie almost, seemingly, out of obligation. And I'm just disappointed that they're trying to sweep it under the rug. Also, unlike pretty much any other Universal Pictures video released within the past year+, the blu-ray out in a couple weeks apparently won't have an iTunes redeem for its included digital copy. UltraViolet only.