Steve Jobs on Computer Animation as a Milestone for Film History, Before the Release of 'Toy Story'

Discussion in 'Mac Blog Discussion' started by MacRumors, Dec 14, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Steve Jobs famously purchased Pixar from Lucasfilm for $10 million in 1986, selling the company to Disney 20 years later for $7.4 billion. In 1995, Pixar was ready to unveil its first feature film, Toy Story, which was also the first feature film composed entirely of computer-animated graphics. Before the film was released, Steve Jobs spoke at SIGGRAPH 95, a conference for those in the computer graphics industry.

    In his speech, the full video of which was discovered by Mashable, Jobs presciently compared computer-animated films to such game-changing breakthroughs as sound and Technicolor, even as Toy Story had yet to be released in theaters.
    Toy Story went on to become a blockbuster, taking in over $360 million at the box office and spawning sequels, spinoffs, and extensive merchandising as it garnered a prominent place in entertainment history.

    Before Toy Story, computer graphics were used for either short films or to augment live action movies with special effects. Since Toy Story, there has been a boom in the production of computer-animated films and less of the traditional hand-drawn animated films. In early November, Pixar Animation Studios named its main building in honor of Steve Jobs.

    Article Link: Steve Jobs on Computer Animation as a Milestone for Film History, Before the Release of 'Toy Story'
  2. Joe-Diver macrumors 6502


    Aug 2, 2009
  3. Tankmaze macrumors 68000


    Mar 7, 2012
    the man got imagination and vision. george lucas won't be able to make pixar what it is today, thanks to steve...
  4. mbarriault macrumors regular

    Dec 3, 2008
    Not to discredit Pixar's accomplishments (quite the opposite, I think they're the best filmmakers on the planet), but the Canadian TV series ReBoot, the first fully CGI television program, started airing a year before Toy Story premiered.
  5. Cascadians macrumors member

    Nov 24, 2009
    The one and only great Steve Jobs, brilliant visionary who not only foresaw the future but understood the significance of each moment as it passed.

    Love you forever Steve. Can never thank you enough. Think you are already needed back here.
  6. everything-i macrumors 6502a

    Jun 20, 2012
    London, UK
    As it says in the story it was the first fully computer generated feature film. There had been many short films as well as the TV show you mention before it but Toy Story took all this to a new level. Steve Jobs bank rolled Pixar for many years spending a vast amount of money on developing the company to the point where it could produce something like Toy Story, in computer animation he saw a future in something that many of the big players thought was a complete wast of time.
  7. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    Great clip. Strange how Jobs keeps referring to CGI as "synthetic," making computer animation sound somehow inferior. But his pride is really evident.
  8. mbarriault macrumors regular

    Dec 3, 2008
    Certainly, and it was not my intention to argue anything, and I apologize if it seemed that way, I just wanted to add an oft-overlooked important production in the history of CG.
  9. Nozuka macrumors 68000

    Jul 3, 2012
    nice to see, that he had to learn how to speak in front of an audience too. far away from the steve that showed us the the first iphone and stuff.
  10. mdelvecchio macrumors 68040


    Sep 3, 2010
    a tv show isnt cinema. jobs was referring to filmmaking. different beasts...
  11. everything-i macrumors 6502a

    Jun 20, 2012
    London, UK
    From a historical context the first computer generated film was actually a 10 minute short made in 1967. Although only consisting of a simple line drawing of a humming bird I'm amazed that computers were able to produce anything like that back then.
  12. SockRolid macrumors 68000


    Jan 5, 2010
    Almost Rock Solid
    Theater is life.
    Cinema is art.
    Television is furniture.
    - Author unknown
  13. urbanslaughter macrumors regular

    Aug 3, 2007
    This is a perfect example of what made Steve Jobs a genius. He understood the implications of every step taken. He saw the future before the rest of us imagined it.
  14. MacLawyer macrumors regular


    Aug 1, 2009
    If we had Google back then, they would come out with Google Animation (quickly thrown together stick animations) and claim they invented it.
  15. kingnimrod macrumors member

    Feb 24, 2004
    yeah but check out the 70s porn 'stache look those guys are sporting.
  16. SnowLeopard OSX macrumors 6502a

    SnowLeopard OSX

    Dec 5, 2012
    I'm an avid Pixar fan -- this is brilliant.

    Thanks for posting this.
  17. ApfelKuchen macrumors 68030

    Aug 28, 2012
    Between the coasts
    It depends on the linguistic baggage you bring with you.

    Speaking to that audience? I doubt a person in the room thought computer-synthesis was inferior in any way, other than to the extent that it was not yet as good as they could imagine.

    The word was hijacked, as was "artificial." ("Art" is cool, but "artificial" is not? What's that all about?) But all of language is man-made, so we use (or abuse) a human creation to denigrate other human creations.

    Compliment or slur? It's often just a matter of context and/or tone of voice.
  18. SeanMcg, Dec 14, 2012
    Last edited: Dec 14, 2012

    SeanMcg macrumors 6502


    Jun 1, 2004
    I wholeheartedly agree. Synthetic just means created and/or created from nothing, as opposed to capturing something that exists (actors, locations and sets), and that is clearly Steve's meaning in this presentation.
  19. LimeiBook86 macrumors 604


    May 4, 2002
    Go Vegan
    This is a very cool video! :D

    Is there an exact date to when his speech was given? I noticed some very minor soundtrack and dialog changes in the clips they showed... I'm guessing the soundtrack was still being worked on. :)
  20. filmgirl macrumors regular


    May 16, 2007
    Seattle, WA
    Yeah, it was August 1995, so about 3 months before the film was in theaters.
  21. swagi macrumors 6502a

    Sep 6, 2007
    Sorry dude...but credit where credit is due. If it wasn't for George Lucas and ILM, we wouldn't have those magical cgi we have now.

    The first major revolution was Terminator2: Judgement Day. Read about that before you discredit ILM and bow to the Steve.
  22. Tankmaze macrumors 68000


    Mar 7, 2012
    fair enough. cheers for that
  23. SeanMcg, Dec 15, 2012
    Last edited: Dec 17, 2012

    SeanMcg macrumors 6502


    Jun 1, 2004
    In the clip, Steve does give Terminator its due, and references it as a landmark. However, I think there is some merit to saying that the unit that became Pixar wouldn't have accomplished what it did, when it did, under Lucas. The fact that he sold the unit to Jobs shows, on the surface, that he had a different idea for it. This not to say that we wouldn't have had a fully CGI feature film eventually, but I don't see Lucas as the one who would have done it.
  24. davidjearly macrumors 68020


    Sep 21, 2006
    Glasgow, Scotland
    The World of technology misses Steve. I miss Steve.

    And no, I didn't know him. I'm just stating my opinion that the World is a less exciting place without Steve.
  25. locust76 macrumors 6502a

    Jan 23, 2009
    If only he knew how important television would become... maybe then he wouldn't be "unknown."

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