I remember lamenting how far behind Japan the US was in mobile phone technology at the time, and just being excited that iPhone gave US consumers a device that was about as capable as what Japan already had.
The capabilities of the original iPhone weren't that spectacular, really. It really was only the 3 things Jobs claimed it was: a good phone, an iPod, and an internet communication device. The multitouch screen leveled it up against what else was out there, and pulling up the NYTimes website in all its glory was slick, but it was still fairly evolutionary in the broader scheme of things.
I was going to make a different point, but THIS is actually the way more interesting story. It's actually hard not to understate just how far behind Japan not only the US but the entire WORLD was when it came to mobile phones/communications when the iPhone was introduced in 2007. Phones that were more mobile personal computers with advanced email & messaging? Check. 3G (which the iPhone wouldn't get for another year)? Check. Mobile music player, rudimentary video playback and even TV tuning, check. Competent (for a phone) Cameras (3MP+)? Check. Mobile Payments (which wouldn't come to iPhone/see widespread US adoption until 2014!)? Check. Mobile gaming? Check. Push notifications for email/messaging? Check. Coming to Japan (from the US) in the early - mid aughts was literally like being transported into an alternate future of mobile phone technology.
What's even more astonishing is that Apple, initially missing so many features these phones had, managed to absolutely crush the domestic phone market in Japan after just a few short years, and to this day holds majority marketshare here (52.6% in 2020 according to IDC), while most Japanese phone manufacturers now don't even crack double digits in their home market.
The magnitude of the failure by Japanese companies to translate their technological leadership into marketshare overseas, or even the ability to maintain market supremacy at home was and still a striking/colossal failure of imagination/business management on their part, and a testament to just how amazing Apple truly was under Steve.
It was opening the SDK, and the AppStore that turned it into a phenomenon. Something Jobs was, at least publicly, resistant to. "There's an app for that" is what separated iPhone from the rest of the mobile phone world.
While I don't completely disagree with this, I think it disregards the importance of just how revolutionary the software stack/multitouch interface were at the time. Looking at the Japanese market, Apple demonstrated that you can have all the features in the world, but if you're UI/software stack is poor, you're likely to have the rug pulled out by a competitor that can create a device people actually want to use. Steve may have initially been wrong about a few things (the App Store most prominently,) but he got the most important parts of the initial release right and was willing to have his mind changed on the rest. Oh, and he was also a master salesman, the reality distortion field was real.
I miss Steve's Apple. It wasn't perfect but the vision, passion, simplicity, and salesmanship Steve brought to/enabled at Apple (along with his ability to balance conflicting personalities and not let any of them dominate too heavily) is something I really hope Apple can regain/refocus on at some point. The Apple of today may be profitable, but I doubt it could pull off the kind of coup Steve's Apple did on the Japanese phone manufacturers...[/QUOTE]