I just want a TV that I can pick and choose my subscriptions to channels.
I want just TSN and sportsnet. I don't need all the other 'bundles'
I want just TSN and sportsnet. I don't need all the other 'bundles'
If the future of TV is apps, then why is the UK ATV app store so empty? I have more streaming apps on my PS4, and that was designed exclusively to play games.
Great new content and a good UI to find it in the first place would work for me. Music provides a backdrop to many lives but TV requires more attention which I think makes it much harder to innovate in that industry. We have Video streaming on demand but its worthless without decent content and plenty of it. Sky for example has some stand-out shows (GOT....) but the quality is swamped by an avalanche of dross and repeats. I'll be amazed if anyone, including Apple, revolutionises video.A television, hardware wise, is basically a slab of screen that you watch stuff on.
But in terms of software, it needs three main things to put itself above the competition: an intuitive UI, as much content as you can imagine, and consolidation of content in one place. I don't think paying 5 different providers for content, which you just happen to access on one device, was Steve's vision.
Not to say it would have been any different had Steve still been here. After all, it's the providers calling the shots with who gets what, and how much people pay for that. Having the perfect vision doesn't always mean it can be achieved if everybody plays hardball.
Apple wanted to create a streaming television bundle of approximately 25 channels at a cost of $30 to $40 per month, but negotiations fell through.
Hardware-wise a possible way to do it is to build an Apple TV set top box that attaches to the back of the body of the screen via magnets; the same set top box that would work standalone could provide the brains for the TV set, and be upgraded on the cheap as technology improves.
The body could contain additional SSD space, other than the panel itself.
Lol,you must be new to Apple.Attach an Apple TV to the back of tv screen with magnets? Cheap and easily upgradable? Additional SSD space?
You must be new to Apple. The Apple I know would not offer something that's easily upgradable or give us something with extra SSD space. And magnets?
I don't think it was about margins, but rather the complexities of global distribution and compatibility. He didn't want to go into the mobile phone market for similar reasons, but did.Very interesting to think about what the tv would be had Jobs not passed. I think I remember reading somewhere that he didn't want to get into the television set market because the "margins suck," so maybe the set-top box would still have been the way to go. I'd imagine at the very least that the 4th-gen tv would have launched with some of the features that are yet to come out in the next version of tvOS (universal log-in, etc.), and that the Siri Remote iPhone app would have been available at launch. And of course, all of the features now present would have somehow been 10X more dazzling if Steve had presented them at the keynote![]()
I just want a TV that I can pick and choose my subscriptions to channels.
I want just TSN and sportsnet. I don't need all the other 'bundles'
I still think TV would be a much better product category than Watch. Although I don't think an Apple branded TV is the answer. Don't think you are going to convince people to replace TV's every 2-3 years. But a relatively inexpensive set top box would be a much bigger reoccurring market. Just wish the AppleTV did more. While a nice product it really is what they should have released 3-4 years ago. There is so much more it should be able to do by now.
Attach an Apple TV to the back of tv screen with magnets? Cheap and easily upgradable? Additional SSD space?
You must be new to Apple. The Apple I know would not offer something that's easily upgradable or give us something with extra SSD space. And magnets?
I share the sentiment.and then...we have today's Apple TV![]()
TVs have a lot of wasted electronics for many people. What they need is cheaper advanced monitors.
When Steve Jobs stepped down from his position as Apple CEO on August 24, 2011 due to illness, he didn't intend to leave the company. Instead Jobs told Recode's Walt Mossberg he planned work on an Apple-branded television set to re-invent the television industry.
Recode today shared a full recounting of Jobs' conversation with Mossberg, which took place on the same day that Jobs left the company. The two discussed his plans for television experience that would be "fantastic."
According to Mossberg, Jobs didn't share in-depth information about his television ambitions, offering no details on hardware or programming, but Mossberg believes he was talking about a full integrated television set and software experience.![]()
Mossberg says Jobs was "really excited" about the project and he came away with the sense that Jobs was going to "reinvent the whole TV set" at the conclusion of the conversation. Unfortunately, Jobs didn't get a chance to further pursue the television project because he passed away from pancreatic cancer on October 5, 2011, less two months after stepping down as CEO.
Jobs famously made similar statements on TV to biographer Walter Isaacson. He told Isaacson that he wanted to develop an integrated television set that's "completely easy to use," syncing seamlessly with iCloud. "It will have the simplest user interface you could imagine," Jobs is quoted as saying. "I finally cracked it."
Since Jobs' death, Apple has tried to gain a stronger foothold in the television industry, but it has failed time and time again to establish the deals that would allow it to create the full integrated television programming experience and television set that Jobs envisioned. Most recently, Apple wanted to create a streaming television bundle of approximately 25 channels at a cost of $30 to $40 per month, but negotiations fell through.
There were also rumors for many years suggesting Apple was pursuing a full television set, but those plans are said to have been shelved because Apple couldn't find untapped features that would give it a clear edge in the television market.
Instead, Apple has focused on its Apple TV set-top box, introducing a new version with a full App Store and Siri support last October. Apple CEO Tim Cook has said several times that "the future of TV is apps," with Apple working to position the Apple TV as a platform that allows other content providers to distribute their content instead of offering a streaming service itself.
Article Link: Steve Jobs Planned to Work on Apple TV Set After Stepping Down as Apple CEO